Key Tasks / Main Duties
* Act as custodian of assigned brand(s), ensuring all elements of the brand strategy align to maximise business results.
* Manage all aspects of the product range, working with partners to bring products to market within key milestones and budget.
* Support the development of the brand line plan in collaboration with the Senior Marketing Team.
* Create and maintain brand preview documents and product line plans.
* Identify new opportunities through market and category gap analysis, becoming a true category expert.
* Develop A&P plans in collaboration with agencies and the Senior Marketing Team to ensure cost-effective use of promotional budgets.
* Brief and manage external agencies.
* Oversee and manage TVC edits.
* Build strong working relationships with licensors, working closely with the Marketing and Licensing Director; attend licence meetings and identify joint consumer and retail marketing opportunities.
* Develop and deliver brand presentations and sales materials at key times of year (toy fairs, spring and autumn previews).
* Plan and execute toy fair activity across the brand portfolio.
* Demonstrate a willingness to learn, continuously building knowledge and expertise within the marketing team.
Qualifications & Experience
* A degree in Marketing, Business Studies, or an equivalent qualification.
* 2–4 years’ experience, ideally within the toy, games, or entertainment industry.
* Strong teamwork and communication skills, as we work across multiple countries.
Essential Personal Attributes
* Strong interest in toys and games.
* Outgoing, open, and energetic personality with a good sense of humour.
* A professional, self-motivated, and dedicated marketer committed to continuous learning and development.
* Strong initiative and creative problem-solving skills.
* Ability to listen to and understand others’ perspectives and objectives.
* Positive team player with excellent organisational and project management skills.
What You Can Expect from Us
* Opportunity to work on fast-paced, high-performing international brands.
* Exposure to a multinational business with teams across the globe.
* Freedom to make your mark on the brands you manage.
* A fun working environment with experienced and driven colleagues.
* Work on exciting products with plenty of variety—no two days are the same.
* Competitive salary and company pension scheme.
#J-18808-Ljbffr