Vertu Motors. SEOManager
Gateshead, Hybrid working
We are looking for an ambitious, self-starter SEO Manager to join our team here at Vertu Motors. You will play a pivotal role in our multi-disciplined agile search team. This team combines specialist skills and works together to create customer focused strategies to deliver seamless, relevant and personalised customer experiences across our Group portfolio of lead gen and ecommerce websites.
You will report into the Head of Search but will support your full team in the development and delivery of an SEO programme which will increase organic visibility, traffic and commercial impact across the group’s websites.
Working closely with your team you will own the technical SEO workflow and support content requirements to ensure our websites are best in class. Through an in-depth understanding of our audience needs you will maximise the sites coverage from early customer research through to customers ready to purchase their next vehicle.
You will be very proactive, highly data curious and fully results driven. A true collaborator who is experienced in working with a variety of stakeholders. You will be a confident presenter who can communicate the details of SEO in a simple way. Someone who is always on the front foot in seeking the next area of opportunity within SEO and is not afraid to present these ideas to the team. Using data to constantly evaluate the impact of our SEO strategy and seeking continual ongoing enhancement to maximise its success.
Key purpose
* Development and delivery of a sector leading SEO strategy across multiple websites.
* Full ownership of the technical SEO performance, working towards ambitious visibility and commercial growth targets.
* Maximising all SEO opportunities to achieve best in class results continually.
Main Tasks
* Conducting in-depth technical audits to ensure on-page best practice is maintained whilst seeing these findings through to execution and impact review.
* Building out keyword segments which meet the customers’ evolving search journeys to ensure users are served the right content for their needs at the right conversion stage.
* Managing internal linking strategy and site user navigation.
* Collaborate on the content strategy to maximise SEO opportunities.
* Local search and GBP management.
* Reporting on SEO KPIs and business objectives.
* Developing relationships internally and externally to aid delivery.
* Staying at the forefront of SEO and contributing to our AIO and LLM strategies.
Essential Criteria
* Strong hands-on SEO experience for a business with multiple offerings.
* Proven stakeholder management skills, with the ability to work closely with Product, PR, Content and Paid Marketing teams.
* Clear and confident communication skills.
* Experience in building out keyword research which match user journey and intent.
* Experience in working with external agencies.
* Keen eye for detail and real appetite to problem solving.
Personality & Behavioural Qualities Needed
* You are ambitious, for yourself and for the business.
* You are both creative and data led, finding new ways to innovate and solve problems.
* You have a positive “can do” attitude even when under pressure.
* You have boundless energy, and the passion it takes to drive the business forwards - a very self-motivated individual that can inspire.
* You are not afraid to challenge the status quo and believe that this is necessary to deliver continuous improvement.
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
* 25 days holiday rising with length of service - plus bank holidays
* Access to our online rewards platform giving you cash back and discounts for multiple retailers
* Preferential Service Rates
* Colleague Purchase Scheme
* Share Incentive Scheme
* Pension
* Enhanced Maternity and Paternity
If your application is successful, we will need to complete employment checks prior to you starting with us. Your role will include us verifying your recent employment, credit history and a criminal record check.
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