As a member of our Regional Marketing team, you'll play a key role in our journey towards becoming a more global, customer‑centric marketing organization. The Marketing Program Specialist will support the execution of impactful field marketing activities across the UK and region, driving brand visibility, generating leads, and creating memorable customer experiences through events and campaigns. This is an exciting opportunity to make a real impact in a collaborative and fast‑paced environment, working closely with colleagues across Sales, Marketing, and other business functions.
What You'll Do
* Support and execute the annual events programme to strengthen Malvern Panalytical's brand and customer engagement.
* Drive demand generation, pipeline acceleration, and nurturing programs that deliver measurable business growth (MQLs, opportunities, revenue).
* Partner with stakeholders across the business to deliver localized campaigns, events, product demonstrations, and customer‑focused initiatives.
* Ensure marketing programs are executed efficiently, on time, and within budget, while maintaining GDPR and compliance standards.
* Monitor, forecast, and report on marketing performance, optimizing tactics across webinars, campaigns, and digital platforms.
* Contribute to the professional image of Malvern Panalytical and positively influence customer satisfaction.
Education & Experience
* Education: BA or BS degree required; Master's or MBA preferred.
* Experience: 4+ years in B2B marketing, with proven success in events, demand generation, and sales enablement.
* Experience in data‑driven marketing strategy, planning, and budget allocation.
* Strong communicator, able to influence stakeholders across local, regional, and global levels.
* Culturally agile, with the ability to work effectively with geographically dispersed teams.
* Strong organizational and time‑management skills, with attention to detail.
* Ability to analyse and report on campaign effectiveness, and continuously improve outcomes.
* Knowledge of trends in B2B marketing; foreign language skills and non‑English website experience are a plus.
Benefits
* Be part of an ambitious, fast‑growing, and international company with a friendly and inclusive culture.
* Help drive growth in a purpose‑led organization that partners with customers to make the world a better place.
* Work in our modern Malvern offices with hybrid flexibility.
* Access to great benefits, including bonus scheme, share options, pension, gym discounts, volunteering days, and more.
Malvern Panalytical, Micromeritics and SciAps, part of the Spectris Group, are committed to a diverse and inclusive culture where everyone can thrive and achieve a fulfilling career. Changing the world isn't something you can do on your own, or with a single way of thinking; it takes a wide collection of experiences, stories, knowledge, and expertise. We encourage applications from underrepresented individuals and people with diverse backgrounds. Although we always select the most qualified applicant for each role and make all decisions without regard to race, sex, age, or any other protected class, we are an inclusive, equal opportunity organization that prizes diversity. Your unique perspective is important to us.
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