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UK Holistic is a programme of work sponsored by the Group CEO, designed to connect Admiral customers across our portfolios and products, as well as introduce new products using modern agile methods. The goal is to create an optimal customer experience, adding and measuring value at every step.
Overview of Admiral
Admiral Group plc is a renowned British financial services company, known for innovation and customer satisfaction. Based in Cardiff, Wales, Admiral offers a wide range of insurance products through brands like Admiral Money, Pioneer, Business, and Veygo. As a FTSE listed company, Admiral employs over [number] people, highlighting its significant market presence.
About this Role
This is an exciting opportunity for a Cross Portfolio Value Lead to join a new cross-functional customer value team. The role focuses on increasing awareness, consideration, and purchase of additional products from our existing customer base. You will plan and execute initiatives to enhance our customers' lifetime value, starting from their perception of our products to sales execution across all customer touchpoints with Admiral, including EUI, Pioneer, and Money.
You will collaborate with the Customer Experience and Insight team, marketing, branding, and operational teams such as Direct, Digital, and aggregator channels to optimize communication and product consideration.
We seek an energetic, customer-obsessed, data-driven, and operationally savvy individual capable of hypothesis testing across channels and storytelling through data. You should be proactive, engaging, influential, and skilled at identifying patterns in data, understanding customer journeys, and propensity models to ensure timely and relevant product placement. A quick learner with a growth mindset, capable of building data analytics and testing capabilities, is essential.
Key Responsibilities
* Cross Product Value Mapping: Identify unique selling points for our products and communicate these effectively across channels. Develop a value framework based on customer research, understanding perceptions of car, travel, home, and other insurance products, and how products are 'better together'.
* Communication and Collaboration: Maintain visibility across teams, contribute to decision-making, and participate in forums. Communicate data insights effectively, collaborate with peers and stakeholders, create and maintain reports and visualizations, and stay updated on emerging trends and technologies to innovate for better customer service.
* Internal PR: Promote cross-selling initiatives with enthusiasm, understanding success metrics, and developing ideas for incentivization.
* Compliance and Risk Mindset: Ensure adherence to ASA and FCA regulations regarding cross-selling, data use, and inter-entity processes.
Skills and Qualifications
* Experience with diverse distribution channels and driving change
* Experience leading change in large organizations and motivating teams
* Understanding of various insurance products and their integration
Personal Attributes
* Proactive, creative, and initiative-driven
* Collaborative team player with strong relationship-building skills
* Curious, analytical, and able to simplify complex data
* Comfortable in ambiguous environments, using research and data insights for direction
* Self-sufficient with multiple data sources
* Effective communicator, both verbally and in writing
Why Join Admiral?
Admiral offers a dynamic environment fostering innovation and creativity. We support professional growth and aim to shape the future of our products and market position.
We are an equal opportunity employer, welcoming applications from all qualified candidates. Join us to influence our strategic direction and contribute to our success.
Salary, Benefits, and Work-Life Balance
We prioritize diversity and employee well-being, offering comprehensive benefits, holiday entitlement increasing with service, and options to buy or sell leave days. Our benefits support a healthy work-life balance and are part of why we’re recognized as a top employer.
Our Commitment to You
We are dedicated to diversity and inclusion, respecting all legally protected characteristics and fostering an equitable workplace.
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