This range is provided by SAVVY RECRUITMENT. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Senior Product Marketing Manager – B2B Subscriptions
Location: London (hybrid)
Salary: Up to £60K DOE
Are you a strategic marketer ready to lead high-impact campaigns for a premium B2B subscription product? This is an opportunity to take ownership of a high-value portfolio serving senior decision-makers across a global client base.
We’re looking for an experienced product marketing professional to deliver targeted, insight-driven campaigns that resonate with business leaders. You’ll lead content strategy, messaging, and go-to-market execution owning the full campaign lifecycle and working closely with cross-functional teams to drive measurable growth.
Were looking for someone who can:
* Lead integrated marketing campaigns targeting financial sector decision-makers to drive new business growth.
* Develop persona-focused, benefit-led roadmaps aligned with subscription acquisition and renewal goals.
* Collaborate with Product, Sales, and Editorial on messaging, positioning, and go-to-market strategies.
* Create content addressing financial professionals’ challenges to generate marketing-qualified leads (MQLs).
* Produce compelling messaging and campaign assets to guide prospects through the funnel from awareness to conversion.
* Built integrate campaigns with gated content, landing pages, and nurture flows to maximise lead generation and engagement.
* Optimise campaigns using HubSpot and Salesforce, focusing on segmentation, testing, and conversion tracking.
* Manage and mentored a Marketing Manager, supporting execution and professional growth.
To succeed here, youll need:
* At least six years of experience promoting premium B2B content or data products (intelligence, data, or financial content platforms preferred).
* A track record of marketing to financial professionals in M&A, banking, or investment.
* Mastery of campaign tools and automation platforms (HubSpot and Salesforce are key).
* Outstanding campaign planning, content development, and messaging skills.
* A portfolio that demonstrates your impact across the lead generation lifecycle.
* Familiarity with account-based marketing (ABM) strategies or exposure to M&A audiences is a definite bonus.
This is a unique opportunity to take ownership of a critical growth area and partner directly with senior stakeholders in a fast-paced, insight-driven environment.
Apply today to connect with our friendly SAVVY team and take your career to new heights! #beSAVVY
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Information Services and Financial Services
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