As a Careers Advisor, you will play a key role in guiding prospective students through their decision-making journey by understanding their career goals and aligning them with the most suitable courses we offer. You’ll combine expert product knowledge with a consultative sales approach to drive enrolments and support our mission of empowering learners to build successful careers in health and fitness.
Key Responsibilities
* Lead Generation & Sales Development
* Proactively identify and engage with potential learners via events, referrals, and marketing campaigns.
* Implement consultative sales techniques to understand individual goals and recommend tailored course options or bundles.
* Develop and execute strategies to convert leads into enrolled students.
* Career Guidance & Course Matching
* Understand and articulate how our qualifications support various career pathways in the health and fitness industry.
* Ask in-depth questions to assess interests, motivations, and aspirations, and offer clear course recommendations aligned with individual goals.
* Lead Management & Communication
* Respond promptly to inbound enquiries via phone and email, providing detailed and accurate information about course offerings.
* Maintain ongoing communication with prospects to guide them through the decision-making and enrolment process.
* Ensure CRM systems and lead trackers are kept up to date with notes, activity, and follow-ups.
* Course & Product Knowledge
* Maintain a deep understanding of all qualifications, including delivery methods, assessment requirements, and learning outcomes.
* Keep the Careers Advisor Sales Bible up to date with scripts, competitor comparisons, FAQs, and advisor notes.
* Stay informed about new courses, updates, and industry developments to ensure accurate and up-to-date advice.
* Events & Networking
* Represent the organisation at career fairs, industry trade shows, and other networking events to promote our qualifications and engage directly with potential students.
* Support sales activity at events by delivering compelling information and capturing leads.
* Sales Strategy & Collaboration
* Collaborate with the marketing team to develop and execute targeted sales campaigns and promotions.
* Share insights from student interactions to shape messaging, campaigns, and product development.
* Payment Processing
* Build custom course orders in Shopify, apply discounts where appropriate, and issue payment links or order forms to students as needed.
* Ensure clear communication of payment options and next steps.
* Send Go Cardless payment links.
* Enrolment Support (Succession Planning)
* Provide backup support for the enrolments process when the Sales Administrator is on leave or during peak periods.
* Tasks may include enrolling learners onto the LMS, registering them with awarding organisations, and sending confirmation emails.
* Market Insight & Feedback
* Monitor competitor activity, student preferences, and industry trends to keep course offerings relevant and competitive.
* Collect and relay student feedback to help inform service improvements and new course development.
* Reporting & Team Engagement
* Track and report on lead conversions.
* Participate in monthly team meetings, company events, and contribute to continuous improvement discussions.
* Manage incoming messages from the shared info@ inbox and ensure timely responses or escalation where appropriate.
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