B&W Demand Creation Lead, UK&EU (12 month secondment) page is loaded
B&W Demand Creation Lead, UK&EU (12 month secondment)
Apply locations Kingston Head Office time type Full time posted on Posted Yesterday time left to apply End Date: August 29, 2025 (5 days left to apply) job requisition id R-43184
Job Title: B&W Brand Creation Lead, UK&EU (12 month secondment)
Location: Kingston Head Office
JOB PURPOSE
* The Demand Creation Lead is responsible for driving consumer demand and achieving business objectives for a portfolio of beauty brands in our Europe Business Unit.
* This role involves translating business strategy into actionable marketing plans, leading demand creation teams, and championing a digital-first, social-first approach to brand building and consumer engagement.
RESPONSIBILITIES
* Translate the Business Unit's strategic vision into comprehensive Brand Marketing Plans specifically tailored to our European markets, acting as the guardian of these plans and ensuring their effective implementation.
* Lead and inspire the market Demand Creation Teams, fostering a culture of collaboration, innovation, and excellence in execution.
* Oversee all Demand Creation activities across the portfolio of beauty brands in the market (including Simple, TRESemmé, Dove, Vaseline, Andrelon, Sunsilk), encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, and the execution of global brand innovations.
* Lead Simple UK & Andrelon NL local jewels end-to-end with support from a full cross-funtional team to drive the overall performance of the brand through innovation and communication design & deployment.
* Build and enhance capabilities within the market and across the region in social-first marketing and the evolving beauty media landscape. Act as a driving force and guardian for the quality and consistency of execution.
* Collaborate closely with Business Group teams to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
* Drive all marketing activities focused on (digital) Consumer Demand Creation, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all brands in the market, with coordination responsibilities for the region.
ALL ABOUT YOU
* Demand Creation Leadership: 10+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in the beauty or a related sector (e.g. fashion, luxury, lifestyle) is highly desirable.
* Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
* Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
* Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment.
* Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including sales, product development, finance, and creative agencies, to achieve shared goals.
* Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimizing campaign spending.
Skills
Strategic Marketing & Demand Creation:
* Strategic Thinking & Planning: Ability to translate business objectives into actionable marketing strategies and plans that drive consumer demand and achieve measurable results.
* Demand Generation Expertise: Deep understanding of demand creation principles, tactics, and best practices across various channels, including digital, social, and experiential.
* Brand Building, Crafting & Storytelling: Skill in crafting compelling brand narratives, developing engaging content, and creating consistent brand experiences that resonate with target audiences. An eye for detail, beauty and craftsmanship and the ability to express creative concepts with sharp coherence between words, visuals and staging (must be fluent with the language of colour, lighting, composition, finishes and textures). Highly developed aesthetic sensibility used to create consumer desire and excitement through making things look ‘beautiful’.
* Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
Digital Marketing & E-commerce:
* Digital Marketing Mastery: Comprehensive knowledge of digital marketing channels, platforms, and tools, including social media, search engine optimization (SEO), paid advertising, email marketing, and marketing automation.
* Social Media Expertise: In-depth understanding of social media platforms, trends, and best practices for building brand awareness, engaging audiences, and driving conversions.
* E-commerce & D2C: Experience with e-commerce platforms, digital merchandising, and direct-to-consumer (D2C) marketing strategies.
Leadership & Collaboration:
* Team Leadership & Management: Proven ability to lead, motivate, and inspire high-performing marketing teams, fostering a collaborative and results-oriented culture.
* Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders.
Analytical & Data-Driven Mindset:
* Data Analysis & Insights: Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.
* Budget Management & Optimization: Strong financial acumen and experience managing marketing budgets, optimizing campaign spending, and maximizing return on investment.
NOTES
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’
Location
In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever .
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How is Unilever tackling this?
Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.
What can I do?
If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat.
Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!
About Us
We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.
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