Reporting into the Director of Marketing and Communications, this role will lead the digital and performance marketing strategy across both Winchester College and The Pilgrims’ School’s digital assets, driving online visibility, audience acquisition, engagement, enquiry generation and conversion.
This is a pivotal new role within the Marketing & Communications function, supporting a strategic, data-driven and measurable approach to our digital marketing activity. The postholder will act as the internal lead for digital acquisition, performance optimisation, marketing technology and digital reporting.
The role will be responsible for developing and delivering a best-in-class digital ecosystem spanning paid media, website performance, SEO, CRM and user experience. Working closely with admissions, our commercial function, and IT teams, external suppliers and the wider Marketing and Communications team, the postholder will play a key role in supporting pupil recruitment, engagement, and wider commercial objectives.
The role will work closely with colleagues responsible for content, brand and communications to ensure digital activity is supported by appropriate creative assets and messaging.
BENEFITS, TERMS AND CONDITIONS AND APPLICATION
Start Date: Flexible start date for the right candidate.
Hours of Work: This is a full-time role, 37.5 hours per week, although part‑time working would be considered for the right candidate, and such other hours as are reasonably necessary to meet the needs of the College and the demands of the role.
Competitive salary, commensurate with qualifications and experience. Salary is paid monthly, in arrears, to a nominated back account in 12 equal payments.
Induction and Continuous Training and Development: The school is fully committed to the induction, training and development of all our staff, with staff supported to grow and reach their full potential. We deliver a range of training, run by both our own staff and external providers, varying from highly practical First Aid courses to seminars and learning lunches on many aspects of teaching and learning. There is an annual cycle of appraisal offering the opportunity to reflect on professional practice and development opportunities. The school also offers a wide range of apprenticeships supporting staff development and progression.
Pension and Life Cover: On employment, employees will be auto‑enrolled into the College’s pension scheme according to legislative thresholds. Those who are not eligible for auto‑enrolment may still elect to join the College’s pension scheme. Initially, when joining the College’s pension scheme, employees will become a member of the College’s Group Personal Pension Plan (GPP). For this Plan, known as Tier 1, the employee contributes 4% and the employer 3%. After 9 month’s membership of the Tier 1 plan, employees may opt to join Tier 2, which is also a GPP, where the employee contributes 5% and the employer 9%. Employees in Tier 1 automatically qualify for a Life Cover of 2 times salary. On entry to Tier 2, Life Cover changes to 4 times salary.
The College leave year runs from 1 September to 31 August. This position will be entitled to 32 days holiday annually, which includes the usual Public Bank Holidays. Any Public Bank Holiday occurring during term time is deemed to be a normal working day. All leave must be taken by prior arrangement and must be taken outside of the school’s term times. Subject to the discretion of the school’s Bursar, a gift may also be given of extra time off during the Christmas period.
* Free staff lunches during term time.
* Use of sports facilities, including gym membership, tennis courts and in 2025, a new 25m swimming pool. Exercise classes, including spinning and circuits are also available.
* Tour of the College, with discounted rates available for booking venues within the school’s grounds for hospitality events.
* Cycle to work scheme.
* Free access to an ongoing cycle of cultural, musical, theatrical and sporting talks and events.
* Employee Referral Scheme, with a reward of up to £250 for staff (subject to scheme conditions).
* Free Library membership with access to a range of online journals and magazines.
* Reduced green fee rates for local golf course.
The first six months of employment will be a probationary period. Regular reviews with line managers take place over the probationary period with the opportunity to discuss progress, identify any areas for action and ensure that there is appropriate guidance and support in place to enable successful completion of the probationary period.
During the probationary period, the notice required by either party to terminate employment will be one month. Once employment is confirmed, the notice period will be three months.
Safeguarding
Disclosure Check: As Winchester College is an educational establishment, a condition of employment will be that the successful candidate must consent to the school obtaining an Enhanced Level Disclosure Check through the Disclosure and Barring Service (DBS). This will reveal all spent and unspent convictions, warnings, cautions and bind‑overs. A policy on the recruitment of ex‑offenders is available on the school’s website.
Safeguarding is one of the primary responsibilities of this role. The jobholder is responsible for promoting and safeguarding the welfare of children and young persons for whom they are responsible, or with whom they come into contact with, and will need to adhere to and ensure compliance with the school’s Child Protection and Safeguarding Policy at all times. The postholder should be conversant with the responsibilities and procedures detailed in this policy and with the Department for Education’s Keeping Children Safe in Education. If, in the course of carrying out the duties of the post, the postholder becomes aware of any actual or potential risks to the safety or welfare of children in the school, they must report any concerns to the school’s Designated Safeguarding Lead, or in their absence, the Deputy Designated Safeguarding Leads.
References and Other Pre‑employment Checks: The appointment will be dependent upon the receipt of a successful medical check and satisfactory references. The College will usually seek references from shortlisted candidates before interview and may approach previous employers for information to verify particular experience or qualifications. At least one referee must be the current or most recent employer. Where applicants are not currently working with children but have done so in the past, one referee must be the person by whom they were most recently employed when working with children.
Diversity and Inclusion
We embrace diversity and inclusion in the workplace and are committed to promoting a fair and supportive environment for all our employees. We are keen to welcome applications from all applicants that feel that they meet the requirements of the role, regardless of their background and culture.
Data Protection
Winchester College collects and processes relevant personal data as part of its everyday operations and is obliged to process it in accordance with the General Data Protection Regulation and Data Act 2018. The school is the Data Controller of this data under the Act and is registered with the Information Commissioner’s Office. Its registration number is Z5751669.
If you have any queries or comments about this policy or how personal data is processed by the school, please contact the Bursar and his team by emailing: dataprotection@wincoll.ac.uk or by writing to: Data Protection, The Bursary, Winchester College, College Street, Winchester, SO23 9NA.
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