Senior Field Marketing and Events Manager
Location
London, United Kingdom; Paris, France
Employment Type
Full time
Department
Lime for Business
We’re looking for an entrepreneurial Senior Field Marketing and Events Manager to build and run the event‑led demand engine for Lime for Business.
This is a hands‑on individual contributor role reporting to the VP & GM of Lime for Business. You won’t inherit a mature playbook—you’ll help build it. You’ll turn events, speaking opportunities, launches, employer activations, and customer programs into qualified pipeline, market buzz, and customer momentum.
This role sits at the intersection of marketing, sales, customer success, partnerships, and operations. It’s ideal for someone who loves being in the field, enjoys travel, thrives on detail, and takes pride in making every event and activation run like clockwork. This is not a brand‑only role. It is a pipeline and growth role.
This is a remote position with a requirement for candidates to reside in London or Paris to maintain effective collaboration across teams.
This position requires occasional travel to support business operations, which is considered an essential function of the role. Lime will provide reasonable accommodations as needed.
What You’ll Do
Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
Plan and execute high‑impact in‑person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations.
Create a repeatable event‑led lead generation motion that connects pre‑event targeting, on‑site engagement, and post‑event follow‑up to measurable pipeline outcomes.
Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities.
Build programs that resonate with the multi‑stakeholder buying groups, including:
* Total Rewards / Benefits leaders
* HR / People Ops
* Workplace, commute, and transportation leaders
* Facilities and corporate campus operators
* Sustainability / ESG stakeholders
* Procurement, Finance, and Legal
Develop messaging, event concepts, customer stories, and talking points by persona and use case, including commute programs, business travel, campus mobility, sustainability, and employee engagement.
Own the speaking and thought leadership pipeline: source opportunities, manage submissions, support speaker prep, and turn appearances into qualified leads and follow‑up conversations.
Build and scale employer‑facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime.
Partner with customer and employer stakeholders to co‑create special events that drive engagement, visibility, and measurable program adoption.
Serve as the advance team for in‑market activations—owning logistics, vendors, run‑of‑show, shipping, staffing, executive briefing documents, contingency planning, and on‑site execution.
Partner cross‑functionally with Sales, Customer Success, Product, Operations, Partnerships, and Brand/Comms to ensure strong market presence, smooth execution, and a tight feedback loop into go‑to‑market decisions.
Build repeatable playbooks for launches, hosted events, employer activations, speaking engagements, customer events, and field kits.
Define success metrics and maintain operational rigor across event sourcing, lead capture, attribution, conversion, pipeline influence, and ROI.
Maintain strong CRM and campaign hygiene so that lead handoff, follow‑up, and reporting are timely, accurate, and actionable.
Bring market intelligence back into the business—what prospects care about, what customers respond to, what competitors are saying, and where Lime should show up next.
About You
6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go‑to‑market roles.
Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations.
A track record of turning events and in‑person programs into measurable business outcomes—not just attendance or brand impressions.
Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return‑to‑office needs, campus mobility, sustainability goals, rollout/ adoption, and budget justification.
Comfortable creating structure where little exists.
Energized by ambiguity.
Happy to wear multiple hats across strategy, execution, and operations.
You are highly organized and operationally sharp. You like being the advance team, thinking around corners, and making sure details don’t slip.
You’re equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run‑of‑show, and reviewing the pipeline report afterward.
Strong cross‑functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders.
Excellent communication skills across formats: in person, email, decks, speaker prep, and executive‑facing materials.
Passion for micromobility, sustainability, and helping organizations solve real transportation problems.
Fluent in English; additional European languages are a plus.
Comfortable traveling regularly and working across time zones.
Bachelor’s degree or equivalent practical experience.
Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email recruiting‑operations@li.me for assistance.
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