Role Overview
The Performance Marketing Executive is responsible for day-to-day execution and optimisation of paid campaigns across TikTok platforms. Reporting to the Performance Marketing Manager, this role ensures campaigns are delivered accurately on time and to a high standard, playing a key role in driving performance within the paid media funnel.
This role manages the TikTok Ads pipeline from setup through to optimisation, including campaign builds, creative implementation, and ongoing maintenance. The Performance Marketing Executive will collaborate with the Creative team to develop and deliver platform-specific concepts, ensuring content is tailored to best practise and performance data. They will also maintain accurate campaign documentation, perform QA checks, and proactively flag any issues relating to pacing audiences or spend.
This role requires a strong eye for detail and an understanding of paid social best practises to ensure that any advertising activity is consistent, compliant and performance focused.
This role is based full-time in-house at our Team Valley Office (Gateshead). Monday - Friday, 37.5hrs/week.
Key Responsibilities
* Set up, launch, and maintain TikTok Ads campaigns.
* Manage the TikTok creative pipeline to ensure campaigns go live on time.
* Maintain UTMs, naming conventions, permissions, and TikTok ad library folders.
* Track live campaigns, refresh creative, and pause under-performers.
* Work alongside the Creative team to brief new TikTok-first concepts and variations (hooks, trending sounds, UGC-style edits) and coordinate timely delivery.
* Review and suggest refinements on creative before final sign-off by the Performance Marketing Manager Manager.
* Assist with small optimisations (bids, budgets, audience splits).
* Support the manager with TikTok campaign planning (UTMs, captions, updating trackers).
* Perform QA checks to confirm copy, visuals, links and tracking are correct before launch.
* Manage TikTok audience lists: refresh, update, check overlaps, and build retargeting pools.
* Monitor performance, flag pacing issues, overspend/underspend, or data discrepancies.
* Maintain accurate TikTok ad trackers, test logs and change histories for clear documentation.
Skills And Qualifications
* 1–3 years’ experience in paid social advertising, with hands-on experience in TikTok Ads Manager preferred.
* Strong understanding of the paid social funnel (awareness, consideration, conversion).
* Experience working with UTMs, campaign tracking, and reporting.
* Excellent organisational skills — able to manage multiple campaigns simultaneously, stay on top of day-to-day maintenance, and meet deadlines.
* High attention to detail with the ability to self-review and QA campaigns (copy, visuals, tracking links).
* Proactive communicator — keeps the team updated on progress, challenges, and optimisation opportunities.
* Collaborative mindset — works effectively with creatives, managers, and other channel specialists to keep campaigns aligned.
* Analytical mindset — capable of interpreting data, spotting performance trends, and flagging issues early.
Nice-to-haves
* Familiarity with TikTok Ads platform features, formats, and ad policy requirements.
* Experience briefing creatives with clear direction on hooks, formats, and variations.
* Genuine interest in TikTok culture and trends, with an eye for what engages audiences.