Are you a driven, commercially focused CRM Executive? If so this role could be for you….. Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on. Purpose of the role: Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers · Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns. · Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication · Coordinate with Trade Managers and design resources to procure creative assets. · Coordinate with wider marketing and Trade teams to develop campaigns and share results · Manage relationship with UX and design team to share learning and drive engaging content · Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics. · Apply knowledge of best practice ecommerce Skills: · Ideally experience in creating CRM communications · Experience with A/B testing · Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications · Knowledge of CRM best practices and benchmarks · Retail industry preferred although not essential · You need to be results driven and commercially aware · You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment Experience: · You need to have excellent attention to detail · An excellent communicator with strong verbal and written skills · Key Stakeholder management · Agile and responsive to trading requirements · Comfortable with working under pressure Specialist skills and knowledge: · Strong understanding of CRM cross sell/upsell techniques – essential · Strong understanding of campaign implementation - essential · A/B testing – essential · Marketing automation tool experience - preferred · Salesforce – Exact Target/Marketing Cloud experience – preferred · Google Analytics – Essential · Excel - Essential Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care. Alongside this we can offer you: · 15% discount in Iceland stores · 30% discount at Club Individual Restaurants · 33 days holiday (including bank holidays) · Pension (NEST) · Free onsite parking · Onsite electric car charging ports · Subsidised staff restaurant and Costa Coffee · Access to savings, discounts and cashback through Reward Gateway · Christmas vouchers · Refer a Friend Scheme · Christmas Savings scheme · Discounted dry cleaning · Long service awards