Overview
The Social Media Executive is responsible for supporting the strategic management of key social media channels for River Island, across all divisions. This includes the execution of social media campaigns, supporting and overseeing the BAU running of River Island's social media channels, contributing to the overall social media organic strategy, and supporting the wider business.
Responsibilities
* Supporting the Senior Social Media Manager in defining an optimised and reactive channel and content strategy with a focus on brand awareness, engagement and follower growth.
* Supporting the Senior Social Media Manager with the organic content calendar. Coordinate the scheduling and publishing of content across all social channels including Instagram, TikTok, Facebook, Pinterest, Twitter and YouTube.
* Assist the content team with the creative input, delivery, and brief of seasonal and category marketing campaigns for River Island.
* Work closely with Content and Brand teams to develop and amplify customer experience across content serialisation, channel plans and campaign activity. Play a key part in campaign ideation brainstorms as social expert, feeding back into own social channel plans.
* Act as key driver of social innovation for responsible channels. Maintain relationships with platform partners and actively seek out beta tests and new feature opportunities. Analyse and recommend ways to respond to relevant customer and landscape trends on an ongoing basis.
* Measure, monitor and report on social media activities for key reports. Develop recommendations for how these insights can be used to inform campaign planning, optimisation and success for future activity.
* Support Senior Social Media Marketing Manager on delivery of social strategy, synchronised with overall business goals.
* Ability to ideate and create relevant and on-brand content that engages existing and new audiences.
* Capture meaningful content at relevant opportunities, such as events and press days.
* Create a social-first and strategic culture among the team. This includes hosting creative reviews, competitor analysis, and maintaining knowledge of new and emerging technologies and approaches to social media.
* Community Management: Ensure regular communication with our audiences to build brand trust and loyalty including promoting key campaigns.
* Work collaboratively with other teams/departments (e.g. Brand, Creative, Trading, Finance and eCommerce) to ensure collective and cohesive campaign execution.
Qualifications
* At least 2 years' experience working on growing and managing social channels with a focus on Instagram, TikTok and Facebook
* A creative thinker, able to interpret brand aesthetic and ensure content and creatives remain on brand across customer channels
* Can work under pressure, with the ability to be reactive and flexible in a fast-paced environment
* Experience of working to KPIs and targets, and the ability to interpret numbers and data into actionable insights and learnings
* Confident in using Scheduling tools, Google Analytics and Facebook Business Manager
* Excellent English, written and verbal communication skills.
* Strong collaboration skills and marketing knowledge; you know how to negotiate effectively to manage expectations, deliver design within best practice guidelines and to achieve best results
* Exceptional organisational and time-management abilities
* Detail-oriented, commercially minded, results-driven and motivated
* Understanding of SEO copy is a plus
Benefits
* Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site
* Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through Reward Gateway
* A free onsite gym, subsidised restaurant & cafe to meet your needs. Various social events to socialise throughout the year.
* Every family is unique, we support Islanders with all different family setups including enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders.
* Flexible working is a given, on top of payday and summer early finish Fridays.
* Give as you earn scheme, a 'Giver Island' day each year and receive matched funding.
* Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
* 23 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need.
Keeping You Safe... At River Island we are committed to the safeguarding of all of our employees regardless of age or job role. We will fulfil our obligation under the Prevent duty which seeks to stop extremism and extremist views from materialising in our business. We promote and encourage the belief in British Values- including democracy, the rule of law, individual liberty and mutual respect and tolerance of different faiths and beliefs.
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