Head of Field Sales (On-Trade)
Do you have a passion for the drinks industry and a proven track record of success in the On-Trade channel? Are you a dynamic leader who thrives in a fast-paced environment? If so, we want to hear from you!
Job Role and Responsibilities
In this exciting role, you will lead a national team of >10 Field Sales Representatives and Brand Ambassadors, driving sales and brand advocacy for an award-winning premium spirits portfolio across the UK's independent free trade sector. You will:
Lead and Motivate: Provide strategic direction and hands-on coaching to your team, ensuring they achieve ambitious sales targets and deliver exceptional customer service.
Drive Growth: Develop and implement strategies to secure distribution, activate brands, and achieve market share growth through innovative in-outlet activations and strong customer relationships.
Expert Leadership: Become a trusted advisor to key customers, building strong relationships and securing long-term partnerships. You will champion new product launches (NPD) while protecting core range performance.
Data-Driven Decisions: Create and monitor work patterns, analyse customer data, and generate insights to inform strategic decision-making and continuous improvement.
Teamwork Makes the Dream Work: Collaborate effectively with internal stakeholders including Sales Directors, Trade Marketing, and Category teams to ensure all activity is aligned.
Background and Skills
* A minimum of 6 years' experience in a similar On-Trade sales/senior leadership role in the beers, wines & spirits sector, with a proven track record of launching NPDs.
* Deep understanding of the UK On-Trade landscape and its key players.
* Entrepreneurial spirit, strong organizational skills, and the ability to manage multiple stakeholders.
* Collaborative and engaging leadership style with a solution-based approach to problem-solving.
* Excellent communication (written and oral) and the ability to motivate and develop a high-performing team.
If you are a results-oriented leader with a passion for the On-Trade, we encourage you to apply!