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Head of Ecommerce, Portsmouth, Hampshire
Client: Forward Role Recruitment
Location: Portsmouth, Hampshire, United Kingdom
Job Category: Other
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EU work permit required:
Yes
Job Views:
3
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
This Head of Ecommerce role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.
Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development teams to deliver KPIs supporting growth objectives.
The role is responsible for:
* Optimising visitor value and marketing channels using data and insight to perform agile trading, conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and recommending larger inputs into the digital operations and development teams’ roadmap.
* Managing a £5m CRM and acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to optimise spend.
* Ensuring the category and product proposition is digitally focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category focus decisions.
* Aligning digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are suitable for digital use.
* Increasing digital channels' profitability through collaboration with the data/insight team.
* Improving operating profit of the marketplaces channel by analysing performance through a profit lens and understanding levers to drive profitable performance.
The successful Head of Ecommerce will be an experienced leader who can bring out the best in their team.
They should be commercially astute with strong analytical skills—able to quickly understand complex problems and take action.
Trading-focused, with the ability to recognize customer and commercial trade-offs, and articulate the case for change with supporting customer and commercial benefits.
Excellent at prioritising and managing internal demands to maximise value.
Strong influencer, capable of building positive relationships with key stakeholders across the business.
Confidence, patience, tact, diplomacy, and politeness are essential when dealing with difficult situations.
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