Social network you want to login/join with:
Digital Marketing Campaign Executive, Leeds, West Yorkshire
Client: Central Employment
Location: Leeds, West Yorkshire, United Kingdom
Job Category: Other
-
EU work permit required: Yes
Job Views:
2
Posted:
28.06.2025
Expiry Date:
12.08.2025
Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Campaign Executive, joining an established in-house Marketing, Communications, and Events team.
Role Overview:
The Digital Marketing Campaign Executive will lead digital marketing campaigns, focusing on performance marketing and PPC analytics to inform strategic decisions.
Responsibilities include:
* Developing and managing multi-channel digital campaigns to generate leads and support membership growth.
* Managing Google Ads campaigns, including search and display advertising.
* Using Google Tag Manager for setting up triggers, tags, and conversions.
* Reporting on campaign performance with GA4 and other analytics tools.
* Collaborating with teams to ensure campaigns are aligned and data-driven.
* Optimizing email marketing, SEO, website, and automation strategies.
* Creating targeted content for paid and organic social media campaigns, including ads and videos.
* Managing paid and organic social media campaigns via LinkedIn Marketing Solutions, monitoring budgets and KPIs.
* Testing and optimizing marketing tactics for lead nurturing and member acquisition.
* Supporting the continuous improvement of the acquisition strategy.
Experience required:
* Proven experience in planning and executing B2B multi-channel digital campaigns with ROI focus.
* Hands-on experience with Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficiency with WordPress and content management systems.
* Experience with Google Tag Manager and event tracking setup.
* Proficiency with GA4 for data-driven decision-making.
* Experience with LinkedIn paid campaigns, especially lead generation and audience building.
* Ability to manage relationships across various seniority levels.
* In-depth knowledge of LinkedIn Marketing Solutions and lead generation strategies.
#J-18808-Ljbffr