We are proud to be working on an exclusive retained basis with a leading Pet Food Manufacturer seeking an experienced Regional Account Manager. This is a key commercial role, responsible for driving sales growth within your designated regions while supporting the Senior Sales Team in developing and managing major key accounts.
This is a fantastic opportunity for a commercially driven individual with a passion for the pet and garden centre trade to make a significant impact in a dynamic and growing business.
Region responsibility - South West England and South Wales
Key Responsibilities
* Identify and develop new business opportunities while maximising sales from existing accounts within your region
* Drive revenue through account growth, new business development, and exceptional customer relationship management
* Build and maintain strong relationships with key influencers and decision-makers within the territory
* Ensure wide distribution of the existing product range and successful introduction of new product development (NPD)
* Provide timely and detailed call reports to the Head of Sales, including updates on new business wins, line extensions, and lost sales with root cause analysis
* Monitor competitor activity, including product launches, promotions, and pricing, and share market intelligence with the broader team
* Report monthly on regional sales performance, highlighting key wins, challenges, and strategic opportunities
* Attend and represent the company at trade shows and industry events
* Collaborate with the Head of Sales to establish and deliver against sales targets and budgets for your region
* Support the Senior Sales Team on strategic account development, including attending meetings and executing follow-up actions
* Provide occasional administrative assistance to members of the Senior Sales Team as needed
* Conduct regular, structured visits to all garden centres and pet retail outlets within your territory, with a clear journey plan in place
* Place special focus on key accounts within Garden Centre Groups, ensuring regular engagement and support
* Maintain a strong field presence, working in territory at least four days per week, with dedicated office time allocated for administrative duties and customer communications
* Proactively pursue new account development and re-engage underperforming or lapsed accounts
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Person Specification
* Proven experience in field sales, specifically within the garden centre and pet trade (essential)
* Demonstrated success in driving revenue through strategic account development and winning new business
* Strong local network and industry contacts within the pet and garden retail sector
* Ability to manage relationships with key regional accounts, providing tailored support and commercial advice
* Confident in delivering quotes, negotiating pricing, and supporting customers with product knowledge and category insights
* Skilled in creating and executing effective territory plans to meet and exceed sales target
* Capable of working autonomously, managing your own time and priorities effectively
Key Skills & Attributes
* Excellent interpersonal and negotiation skills with a proven ability to build lasting relationship
* Proactive, self-driven, and motivated by achieving sales targets
* Strong commercial acumen and confident decision-making ability
* Proficient in Microsoft Excel and PowerPoint
* Able to build and maintain a broad network of industry contacts
* A growth mindset with the drive for continuous personal and career development
* Full UK driving licence is essentintal
This is an exciting opportunity for a motivated sales professional who is passionate about the pet food industry and looking to take the next step in their career with a respected and ambitious company.