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Brand growth director

Northampton
Permanent
REM Associates Ltd
Director
Posted: 2 April
Offer description

Covering Manchester and Northampton Reporting to the Chief Marketing Officer. The Brand Director is a visionary leader responsible for the global health, perception, and emotional resonance of the brand, where you will move beyond execution to architect the long-term brand roadmap, ensuring our "challenger" spirit is felt at every touchpoint of the customer journey. • Global Brand Vision: Define and implement the multi-year brand strategy, as the leading challenger brand in the travel sector across all current and future markets. • Strategic Leadership: Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame. • Commercial Synergy: Partner closely with Performance Marketing, Product, and Commercial leads to ensure brand investments drive long-term consideration and lower customer acquisition costs. • International Scaling: Develop the "playbook" for brand entry and growth in new markets, balancing global consistency with the local nuance required to win in diverse cultural landscapes. • Creative Excellence: Act as the ultimate bar-setter for creative output, pushing the internal team and agency partners to deliver work that is "playful, devoted, and joyful." • Reputation & Trust: Lead the strategy for brand reputation and high-level PR, ensuring maintains a position...

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