Marketing Analyst – App, Digital & Customer
Insurance | Cheshire West | 1-2 days Office Based
£45,000 - £65,000
We're working with a data-driven insurance business to hire a Marketing Analyst – App, Digital & Customer
- a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.
This role sits at the intersection of performance marketing, attribution, and back-end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business.
Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention.
You'll act as the go-to person for marketing analytics, partnering closely with marketing, data and commercial teams.
They key areas coved are:
* Digital performance (GA4, GTM – on site, app and paid channels)
* Attribution (AppsFlyer, cross-platform measurement)
* Data & reporting (Power BI, SQL)
Role & Responsibilities:
1. Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
2. Analysing digital marketing performance across...