Description Join Us as a Digital Marketing Executive at Potter Global Technologies Salary Range: $42,000 - $47,000 USD At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships. Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications. If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you’ll feel at home here. As a Digital Marketing Executive, you will support the development and delivery of impactful digital marketing activity from concept through execution. Our international marketing team is looking for a hands-on, creative Digital Marketing Executive who enjoys crafting engaging content, working closely with stakeholders, and optimizing campaigns to drive real results across international B2B markets. Reporting to the International Marketing Manager, you’ll play an active role in building brand visibility, supporting lead generation, and contributing to measurable business growth. If you bring strong digital marketing skills, a creative yet analytical mindset, and enjoy working with a high degree of ownership in a fast-paced, international environment, this role could be a great fit for you! What You’ll Do Plan, create, and manage multi-channel digital marketing campaigns across international markets Take ownership of PGT’s LinkedIn presence, growing followers, driving engagement, and establishing a credible, trusted B2B voice Execute and optimize email marketing campaigns using Mailchimp or similar platforms to support lead nurturing and regional growth initiatives Maintain and enhance the PGT website, including publishing SEO-optimized content, creating landing pages, and building lead-capture forms Create written and visual digital content for social, web, and email campaigns, working within established global brand templates Support digital promotion for international events and trade shows (e.g. Intersec Dubai), helping to drive awareness and attendance Monitor, analyze, and report on digital campaign performance, using data and insights to continuously optimize activity Ensure brand consistency across all digital channels and content, aligning closely with global brand guidelines Collaborate with regional sales and business teams to ensure content reflects local market needs and supports commercial priorities Take on additional responsibilities as needed to support team goals and project milestones Qualifications What You Bring Experience That Drives Success Minimum of 2 years’ experience in a digital marketing, content, or campaign execution role, ideally within B2B or international markets Strong understanding of digital content strategy, branding, and lead generation across multiple regions Confident planning and executing campaigns end-to-end, with a focus on measurable outcomes Platform and software experience (LinkedIn Campaign Manager, Mailchip, website CMS platforms, Google Analytics, Adobe Creative Suite, Canva, social scheduling and management tools) Familiarity with AI assisted tools (ChatGPT, Copilot, or similar) Exposure to AI-enabled features in CRM is a plus Key Strengths & Skills Proactive, self-starting, and comfortable taking ownership of digital activity Strong visual storytelling and written communication skills Analytical mindset, confident using data to evaluate performance and inform decisions Collaborative and adaptable when working with remote and international teams Motivated by the opportunity to build a global brand, take responsibility for campaigns, and make a visible impact on business growth Our Culture We build strong relationships—with teammates, partners, and customers We take pride in knowing every product we build serves the purpose of protecting lives We listen actively, coach frequently, and own our results We foster innovation, value curiosity, and believe that experimentation is part of growth We create a welcoming and inclusive space where everyone belongs We take ownership of our work—quality and safety are at the core of what we do Benefits That Matter Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together. Premium health coverage options Pension program Generous paid time off and holidays Continuous learning and development opportunities Financial Wellness programs including complimentary Certified Financial Planner sessions Recognition programs that celebrate individual and team wins A mission-driven team that supports life-saving outcomes, every day Location This is a full-time, hybrid opportunity based out of our Portsmouth, UK location. The expected schedule is 40 hours per week, Monday through Friday, but an occasional shift in hours may be necessary to accommodate project schedules. Ready to Apply? Ready to make a real impact? If you’re driven, curious, and excited to grow with a team that’s changing the world—and where you’re not just an employee but an owner—we want you on board! Join us, and let’s create safer environments together—making a global difference you’ll be proud to own.