About THG Ingenuity
THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.
Why be a B2B Marketing Manager at THG?
THG Ingenuity has achieved material sales growth in the last 4 years and has reached a pivotal place in its growth journey, looking outwards to new markets (US) with the ambition to capitalise on its full suite of solutions with distinct, but complementary go-to-market plans for each. Our B2B Marketing team is crucial to our growth plans and you will be joining a solid team of professionals, spearheaded by our Chief Brand & Marketing Officer.
As a B2B Marketing Manager You’ll
* Own the central marketing campaign plan for their brand(s) and act as the guardian for all brand messaging and activity ensuring this is localised for target markets
* Own the ongoing development of the brand’s website, collaborating with leads to deliver the correct CRO goals and the showcase of our proposition and content resources as effectively as possible
* Actively manage campaign budget and report on effectiveness of spend
* Collaborate with the Ingenuity strategy team, using their insights and recommendations to define and evolve the content plan and how this transcends the customer funnel (awareness, consideration & conversion)
* Collaborate with wider business subject matter experts / product owners to produce hero content as part of campaign agenda, ensuring their direct report across content / SEO and social further maximises this
* Collaborate with the channel activation leads to coordinate and amplify content and campaigns to deliver maximum impact across the key markets
* Be accountable for overall marketing performance for their brand ensuring there is a strong working relationship with marketing operations to deliver the correct lead flows and ROI reporting
What Skills and Experience do I need for this role?
To deliver successfully upon these KPIs, this role will successfully:
* Deliver campaigns and content optimised for the full customer funnel, catered to prospects at different stages of their buying journey, driving clear engagement in market
* Sufficiently grow your brand’s awareness levels in market and level up brand consideration and conversion through growing credibility and relevancy in market
* Support marketing activation leads to deliver channel excellence, ensuring a coordinated effort across all teams
* Be able to clearly demonstrate the ROI from marketing activities, ensuring the correct lead flows and reporting to deliver against this
To Succeed In Role You Will Be Skilled In
* General marketing management (establishing the direction, creative ideas & management of channels to deliver)
* Campaign planning & management
* Copy generation (overseeing efforts of copy & SEO specialists)
* Performance analytics to demonstrate the clear ROI of your plans
* Team management
THG Ingenuity is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG Ingenuity is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, we endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG Ingenuity please contact one of our Talent team to discuss further.
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