Senior Manager, Segment Proposition
Are you ready to lead the development of compelling value propositions that drive engagement and growth across key Academic segments?
Will you champion unified, customer-first messaging frameworks to empower our global marketing and sales teams in articulating Elsevier’s value?
About our Team:
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
About the Role:
To define, develop and embed compelling customer value propositions for key Academic segments, ensuring marketing communications and campaigns are rooted in customer insight, brand alignment, and strategic messaging. This role translates complex portfolio offerings into clear, audience-led messaging and narrative frameworks that connect to institutional priorities across academia, funders, and government.
This role plays a central part in enabling Elsevier’s shift to a segment-first, customer-led marketing model - working closely with colleagues across marketing, sales, and product to align storytelling, improve campaign effectiveness, and increase customer engagement.
Responsibilities:
* Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals.
* Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications—ensuring consistency, clarity, and customer-first language.
* Create persona-based and stage-aligned messaging that supports cross-solution narratives and integrated portfolio storytelling.
* Collaborate with Revenue Enablement and Field teams to co-develop sales materials, pitch decks, and campaign assets grounded in customer value.
* Act as the strategic messaging partner for campaign development, content planning, and quality review of go-to-market materials.
* Drive consistency and impact by embedding unified, customer-centred narratives that improve campaign execution, sales confidence, and institutional engagement.
Requirements:
* Extensive experience (7–10+ years) in B2B marketing, strategic communications, brand management, or customer insights
* Proven ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios
* Background in translating technical information or portfolios into clear, benefit-oriented narratives
* Experience collaborating with sales and marketing teams on go-to-market planning and enablement
* Strategic approach to crafting clear and compelling messaging from complex information
* Proficient writing and editing skills, including the development of messaging frameworks and concise communications
* Effective cross-functional collaborator, skilled at leading through influence
* Ability to balance audience insights, brand strategy, and commercial objectives
Preferred experience
* Experience in research, education, SaaS or data-driven industries
* Familiarity with academic institutions, research funders, or public sector buyer needs
Work in a way that works for you:
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Generous holiday allowance with the option to buy additional days
● Health screening, eye care vouchers and private medical benefits
● Wellbeing programs
● Life assurance
● Access to a competitive contributory pension scheme
● Save As You Earn share option scheme
● Travel Season ticket loan
● Electric Vehicle Scheme
● Optional Dental Insurance
● Maternity, paternity and shared parental leave
● Employee Assistance Programme
● Access to emergency care for both the elderly and children
● RECARES days, giving you time to support the charities and causes that matter to you
● Access to employee resource groups with dedicated time to volunteer
● Access to extensive learning and development resources
● Access to employee discounts scheme via Perks at Work
About the business:
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.