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Marketing Manager (CRM/ Performance/ Braze ) Tech Co - EN6, Potters Bar
Client:
Honor Search Ltd
Location:
Potters Bar, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
5
Posted:
12.05.2025
Expiry Date:
26.06.2025
Job Description:
Potters Bar - E6
Hybrid
MUST have full competency of Braze or similar
About Them:
A fast-growing and forward-thinking digital scale-up with ambitious growth plans. Their mission is to revolutionise the way residential and commercial clients experience waste collection through innovative, customer-focused solutions. They pride themselves on their collaborative, energetic, and supportive team culture. If you’re passionate about digital marketing and eager to make a significant impact on a national scale, this is the place for you!
Job Overview:
We are seeking an ambitious, proactive, and innovative Digital Performance Marketing Manager to lead full-funnel marketing efforts as a generalist. This role is ideal for a versatile marketer with proven experience across key areas, including CRM, social media, digital advertising, and performance marketing. You’ll take ownership of marketing activities across both residential and commercial sectors, focusing on customer acquisition, growth, and retention. You will play a crucial role in shaping our brand presence, optimising campaign performance, and ensuring our message reaches the right audiences. This opportunity offers a dynamic mix of strategic oversight and hands-on execution, perfect for a data-driven marketer ready to take the next step in their career.
What’s In It For You:
* Competitive salary of up to £55,000
* A wide range of company benefits, including well-being programs, discounts, special day holidays, team lunches, and more.
* A fast-paced, dynamic work environment in an exciting scale-up with excellent career progression opportunities.
* Be part of a supportive and ambitious team making a real impact.
Key Accountabilities
Digital Campaign Management
* Take ownership of the content calendar. Plan, implement, and track high-performing and data-driven digital marketing campaigns across Google advertising (Search, Display, YouTube), email, push notifications, and organic growth channels (SEO, social, content) to drive revenue growth.
* Develop and manage multi-channel engagement campaigns for retail and commercial, including newsletters, blog content, social media, and awards, ensuring consistency in tone and brand messaging.
* Use a strong eye for content creation to craft compelling copy for landing pages, campaigns, and blog articles that drive traffic, conversion, and engagement.
* Lead the execution of B2C and B2B CRM campaigns using Braze, including email, push notifications, surveys, and in-app messaging, to drive customer engagement and lifecycle performance.
* Collaborate cross-functionally with teams across Marketing, Operations, and Product to align CRM efforts with broader business goals and customer experience strategies.
* Own the end-to-end CRM process, including campaign design, implementation, segmentation, personalisation, and optimisation using industry best practices.
* Bring expertise in CRM performance marketing, improving the relevance and impact of communications to increase conversion, retention, and lifetime value.
Marketing Analytics & Reporting
* Own performance marketing analytics, using A/B testing, segmentation, and conversion funnel insights to optimise the impact of all digital and CRM campaigns.
* Report on and analyse key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Return on Investment (ROI), open/click rates, and unsubscribe trends.
* Use tools like HubSpot and Braze for campaign automation, reporting, and customer journey optimisation.
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