Commercial Manager
Poole (Office-based – The Foundry)
£42,000 – £45,000 per annum + up to 20% bonus
Full-time
About the role
We're looking for an experienced Commercial Manager to lead revenue growth through structured enquiry conversion, smart pricing and long-term B2B partnerships.
Reporting to the Chief Commercial Officer, this is a senior, hands-on commercial role for someone with 5+ years' B2B sales leadership experience who knows how to turn enquiries into profitable, repeat business. You'll oversee the end-to-end commercial performance of enquiries and bookings, while working closely with Sales, Operations, Revenue and Guest Services to deliver sustainable growth.
This role is ideal for a commercially driven leader who enjoys owning performance, improving conversion, and securing contracted business across corporate, healthcare, relocation and agent markets.
Key responsibilities
Commercial leadership & sales performance
* Lead and manage the commercial enquiry and reservations function to maximise conversion and revenue
* Embed clear sales processes, KPIs and response standards
* Personally manage and close high-value or strategic B2B opportunities
* Drive a performance-led culture with clear accountability
B2B sales & relationship management
* Develop and grow direct B2B relationships across corporate, healthcare, relocation and agent sectors
* Secure long-term business through fixed-term, volume and framework agreements
* Maintain and grow key client and agent partnerships
* Attend client meetings, office visits, fam trips and industry events
Pricing, yield & revenue optimisation
* Work with senior stakeholders to develop and implement pricing and yield strategies
* Ensure enquiries are converted in line with diary optimisation and best-yield outcomes
* Analyse booking trends, length of stay, margins and segment performance
* Balance occupancy, rate and operational constraints
Enquiry & reservations management
* Oversee the full enquiry lifecycle from first contact to confirmation and handover
* Ensure booking platforms are actively managed with no expired enquiries
* Enforce same-day ("sun-down") response standards and clear handovers
* Maintain data accuracy across PMS and CRM systems
Cross-functional collaboration
* Act as the commercial bridge between Sales, Operations, Revenue and Guest Services
* Ensure bookings are delivered smoothly with clear communication and planning
* Align commercial commitments with operational delivery
Reporting, insight & continuous improvement
* Produce regular reports on conversion, revenue, occupancy and pipeline
* Conduct competitor and market analysis
* Identify and implement process and system improvements
What we're looking for
* 5+ years' experience in B2B sales and commercial leadership
* Proven success driving enquiry conversion and revenue growth
* Strong commercial acumen, including pricing, yield and contract negotiation
* Experience managing teams, targets and performance frameworks
* Confident stakeholder manager with strong communication skills
* Analytical, organised and commercially minded
* Comfortable using CRM, PMS and Microsoft Office
Experience in serviced accommodation, hospitality, property or accommodation-led businesses is highly desirable.
What we offer
* £42,000 – £45,000 basic salary
* Up to 20% performance-related bonus
* A senior, influential role with real ownership of commercial performance
* Opportunity to shape strategy, processes and growth
* Supportive leadership and a collaborative culture
Job Type: Full-time
Pay: £42,000.00-£45,000.00 per year
Benefits:
* Additional leave
* Casual dress
* Company events
* Company pension
* Cycle to work scheme
* Employee discount
* Referral programme
Work Location: In person