Director of Sales and Marketing
Countrywide Healthcare (part of PHS Group) Barnsley / Central Midlands Full time, permanent position
Are you an enthusiastic, dedicated Sales and Marketing leader? Are you keen on joining a successful market‑leading company? If so, an exceptional opportunity awaits you at Countrywide Healthcare Supplies. As a member of the Senior Leadership Team, you’ll have responsibility for operational leadership, delivery of sales objectives and helping to build and deliver our longer‑term strategic plan. It’s an exciting role that requires a dynamic, hands‑on Sales and Marketing professional.
Reporting to the Managing Director of Countrywide Healthcare Supplies, you’ll be responsible for inspiring, leading, motivating and developing sales and support teams to achieve outstanding performance. You’ll define the future sales strategy, aligning the sales teams towards delivering exceptional customer service and significant profitable sales growth.
The role carries direct operational leadership responsibility for the sales and marketing functions. The successful candidate will also provide overall functional leadership and support encouraging a collaborative culture and driving cross business sales opportunities. Working effectively alongside the executive team and front‑line colleagues, it’s a fantastic role where you can make a real difference.
Key Responsibilities
* Operational leadership and delivery, contributing to the culture, strategic direction, and success of the business
* Business Development – identification and acquisition of new customers as well as sales to existing customers
* Product penetration and bundling selling multiple products to existing and new customers
* Marketing – responsibility for all marketing activities including digital sales
* Service – leadership of the sales office and customer retention
* Customer Experience – ownership of the customer experience
Key Accountabilities
Sales and Projects
* Lead, manage and develop the Sales Function. Ensure structure, capabilities and costs meet and deliver the business plan and sales budget.
* Develop and implement plans to maximise profitable sales growth year on year.
* Implement and maintain effective Account Management plans, focussing on key drivers of sales activity.
* Own the Sales and Project Pipeline, growing existing contracts and delivering significant new contracts to drive sales growth.
* Ensure E‑Commerce provides a seamless customer experience, maximising SEO, utilising all marketing channels and monitoring success rates via effective evaluation of data.
* Create the right environment, process and incentives to drive and deliver increased ‘hunting’ of new accounts. Personally lead large bids on behalf of the business.
* Develop relationships to deliver significant sales wins which will result in a step change for the business.
Service
Drive and deliver outstanding customer service and minimise customer churn. Own the customer experience, developing tools and insights to drive up satisfaction, increase spend and support customer retention.
Marketing
Lead and manage the Marketing team, maintain and develop the company’s market position. Drive and grow digital sales across the Group.
Commercial
* Pricing – optimise pricing to maximise profitability. With the FD, set and enforce pricing and discounting policy and authority levels. Ensure compliance with authority levels and review pricing policy regularly.
* Contracts – de‑risk sales strategy and ensure that customers sign up to appropriate commercial contracts which offer adequate protection to CHS and optimise revenue.
* Targets and Incentive Payments – set sales bonus/targets and commission schemes that align to driving profitable sales growth.
Leadership
* Strong leadership DNA, strong influencing skills, emotional intelligence and a low‑ego and collaborative working style.
* Engaged, hands‑on, able to ‘get stuff done’ without overcomplicating issues.
* Able to inspire, engage and communicate effectively with a dispersed workforce. A concise communication style, and a robust and effective approach.
* Delivery, setting high standards of performance, whilst inspiring others to perform at their best, and with the ability to take the organisation along with them.
* Being approachable and a ‘champion’ of the Commercial team, able to connect with all colleagues/customers. Being highly visible within the business.
* High‑energy, fast‑paced, with strong commercial and analytical skills.
* A strong grasp of detail, able to articulate this detail effectively, and willing to go the extra mile to build an effective business case supported by data.
Commercially Astute
* Identify and deliver strategic priorities to continuously improve the business.
* Strong intellect, able to identify and deliver quick wins to support delivery of a long‑term strategy.
* An appreciation of the subtleties and nuances of the healthcare sector, with its broad ranging and diverse customer base.
* Cuts through complexity to present clear, simple, detailed and data focussed solutions.
It’s a fast moving, competitive sector, where you’ll drive continuous improvement through action. A high energy style is needed to deliver a strong and effective delivery, along with a desire for constant improvement. You’re energised by challenge, thriving under the pressure to achieve. We want a self‑starter, someone able to challenge the status quo constructively. You’ll be motivated by driving the business via growth in existing accounts, new business, and acquisitions.
Location
Central Midlands or the North. Our main location is in Barnsley. There will be some travel to our Support Centre in Caerphilly and to customers and business sites.
In return for your commitment and expertise, you’ll benefit from:
* An attractive salary and bonus structure
* Company car / car allowance (some national travel required)
* 31 days holiday (23 days holiday plus bank holidays), plus a Buy / Sell holiday scheme
* Real savings with major supermarkets and retailers through amazing employee discounts
* Further savings with our PHS Direct Online shop
* Other benefits such as improved parental leave, a 24‑hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more…
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