Job Purpose
The VP Marketing will lead the development and execution of MoonLake Group’s marketing strategy, building a strong, differentiated brand foundation to support the product and future indication launches and long-term growth. This role is responsible for shaping the company’s commercial narrative, ensuring strategic alignment across functions, and translating scientific innovation into clear, compelling value for key stakeholders, including healthcare professionals, patients, and internal leadership.
Major Accountabilities
* Marketing Strategy: Lead US marketing and brand plan including differentiation, positioning and tactics across the product lifecycle, aligned with MoonLake’s clinical stage, corporate objectives, and commercial ambition.
* Pre-Launch & Launch Readiness:
o Execute US pre-launch strategy and launch readiness, including positioning, messaging, segmentation, and execution planning to ensure successful market entry.
o Oversee MoonLake’s HCP and consumer promotional campaign and activity.
o Oversee MoonLake’s Peer-to-Peer, congress and KOL engagement.
* Insight-Driven Decision Making: Drive marketing strategy through deep customer, market, and competitive insights, ensuring clear prioritisation and measurable impact.
* Cross-Functional Leadership: Partner closely with Commercial, Medical Affairs, Market Access, Regulatory, and Legal to deliver integrated, compliant marketing programmes.
* Omnichannel Execution: Oversee US omnichannel engagement strategies that effectively reach and influence key healthcare stakeholders. Ensure orchestration execution at launch by winning with data and technology.
* Team Leadership: Build, lead, and establish a high-performing US marketing organization with clear accountability and strong executional excellence.
* Agency & Budget Oversight: Lead external agency relationships and marketing investment, ensuring high-quality delivery, operational rigour, and financial discipline.
* Commercial Leadership Contribution: Serve as a senior commercial leader, providing strategic input to executive leadership on US commercial planning and growth decisions.
Job Requirements
Education
* Bachelor’s degree required
* Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred
Experience
* 15+ years of progressive biopharma commercial experience
* Significant experience in immunology, or dermatology markets
* Demonstrated leadership of pre-launch and launch marketing
* Experience with competitive launch environments
* Deep familiarity with FDA promotional regulations and governance
* Proven success building and leading high-performing marketing teams
* Strong ability to translate complex clinical data into compelling value stories
* Experience managing top-tier agencies and sizable marketing budgets
* Executive presence with confidence engaging senior leadership
* Track record of effective cross-functional partnership
Skills/Knowledge/Behavioural Competencies
* Strategic leadership and ownership
* Strong scientific and commercial judgement to challenge the status quo
* Effective cross-functional influence
* Results-driven execution in a Biotech environment
Why us?
* Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
* Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
* Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team.
* Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.
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