DESCRIPTION:
Commsoft is seeking a hands-on Growth Marketing Manager to drive new customer acquisition and lead generation across three aviation software businesses.
ABOUT TAG SOFTWARE GROUP:
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don't buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.
Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.
INVESTMENT APPROACH:
Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That's right; we don't sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers' and workers' well-being over short-term goals.
CULTURE:
TAG Software Group is more than just a place to work; we're a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we're proud of them. We Dream Big, Stay Humble, and Stay Hungry.
POSITION DESCRIPTION:
We are seeking a hands-on Growth Marketing Manager to drive new customer acquisition and lead generation across three aviation software businesses. You will play a central role in scaling marketing performance through paid campaigns, SEO/AIO, ABM, and website optimization.
This is a mid-senior individual contributor role suited to someone who thrives in a data-driven environment, executes effectively across multiple channels, and wants to make a visible impact within a high-growth aviation technology portfolio.
KEY RESPONSIBILITIES:
· Lead outbound acquisition strategy to generate qualified pipeline across all brands.
· Manage and optimize paid campaigns (e.g., LinkedIn Ads, search, display) for reach and conversion.
· Develop and execute Account-Based Marketing (ABM) programs targeting enterprise accounts.
· Oversee SEO/AIO strategy and website optimization to increase traffic and conversions.
· Design and test landing pages, offers, and nurture flows.
· Partner with Product Marketing to ensure consistent and aligned messaging across campaigns.
· Build reporting frameworks to measure ROI, lead quality, and overall performance.
· Collaborate closely with Sales to ensure seamless lead handoff and pipeline visibility.
Requirements
· 5+ years of experience in B2B SaaS demand generation, growth, or performance marketing.
· Proven track record managing multi-channel campaigns focused on pipeline generation.
· Strong understanding of ABM, inbound/outbound marketing, and funnel optimization.
· Hands-on experience with CRM systems, AI tools, and marketing automation platforms.
· Analytical mindset with strong skills in data interpretation and performance optimization.
· Familiarity with the aviation industry or other regulated sectors is preferred.
· Excellent written and verbal communication skills with experience working cross-functionally in a remote team.
ADDITIONAL or PREFERRED QUALIFICATIONS:
· Familiarity with the aviation industry or other regulated sectors.
Benefits
· Join a global aviation software group with a collaborative and innovative culture.
· Work fully remotely within the UK with a supportive international team.
· Opportunities for career growth in a fast-scaling environment.
· Exposure to modern marketing technologies and high-impact projects.
Ready to join a collaborative and innovative team where you can make an immediate impact?