You will be the data detective of our regional marketing campaigns, analysing performance, uncovering insights, and providing recommendations to optimize strategies and drive success across the EMEA region. Reporting to the VP, Marketing EMEA, you will collaborate closely with the Marketing Services and Artist Marketing teams to evaluate campaign effectiveness, identify trends, and ensure alignment with overarching objectives and key results (OKRs). You will be a data storyteller, a performance enthusiast, and a champion of data‑driven decision‑making.
Responsibilities
* Analyse performance data from regional marketing campaigns across multiple channels (digital, social, owned platforms) to identify trends and opportunities.
* Develop and maintain interactive dashboards and reporting tools to track key metrics and communicate actionable insights to stakeholders.
* Collaborate with Marketing Services and Artist Marketing teams to provide data‑driven recommendations for campaign planning and execution.
* Define performance thresholds for campaign prioritization, ensuring resource allocation aligns with regional marketing objectives and OKRs.
* Deliver post‑campaign reports (PCRs) outlining results, key learnings, and strategic recommendations for future initiatives.
* Ensure campaign measurement methodologies align with governance standards and contribute to quality control across the region.
* Stay informed on industry trends, analytics tools, and best practices to improve reporting capabilities and efficiency.
Qualifications
* Proven experience in marketing analytics and campaign measurement within music, entertainment, or a related industry.
* Strong knowledge of marketing data sources, analytics platforms, and reporting methodologies.
* Proficiency in data visualization tools (Tableau, Power BI) and familiarity with SQL, Python, or similar languages for advanced analysis.
* Excellent communication and storytelling skills with the ability to translate complex data into actionable insights for non‑technical stakeholders.
* Strong organizational skills and ability to work across multiple campaigns and priorities in a fast‑paced environment.
* Familiarity with EMEA markets and cultural nuances, plus experience working on global or multi‑market campaigns.
Nice to Have
* Familiarity with the EMEA market and its cultural nuances.
* Experience working with diverse marketing teams and global campaigns.
* Strong understanding of marketing technologies and data management platforms.
* Experience with SQL, Python, or other data analysis languages.
* Knowledge of data visualization tools such as Tableau or Power BI.
At Warner Music Group, we are a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
* Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
* Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
* Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
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