Job Description
Were recruiting on behalf of a growing healthcare organisation seeking an experienced and commercially minded Marketing Manager to join the team on a 12-month fixed-term basis. This role covers an established senior position and offers a unique opportunity to shape brand strategy, lead patient engagement activity and deliver high-impact marketing campaigns across multiple channels.
This is a hands-on, standalone role where you will act as the senior marketing lead throughout the contract. Youll work closely with operational and clinical teams while enjoying the autonomy to drive marketing activity from concept to delivery.
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* £28,000 - £32,000 per annum
* 37.5 hours per week, Monday to Friday
* Fully on-site role (Market Harborough)
* Free parking, Pension scheme, Company sick pay,Life insurance, Health and wellbeing programme
* 28 days holiday including bank holidays
Duties and responsibilities
* Lead and deliver the overall marketing strategy, ensuring strong brand positioning and consistent messaging across all communication.
* Plan, execute and optimise digital marketing campaigns across Meta (Facebook & Instagram), Google Ads and emerging platforms such as TikTok.
* Create and oversee engaging content that supports brand awareness, patient engagement and growth.
* Manage website content, SEO activity and user experience to ensure a seamless digital journey.
* Analyse performance data and use insights to enhance campaign effectiveness and ROI.
* Collaborate closely with clinical and operational teams to align marketing with business priorities.
* Act as the senior marketing lead, providing direction, continuity and stability throughout the cover period.
Skills and experience required
* Proven experience in a marketing management or senior marketing role.
* Strong understanding of digital marketing, paid media and brand strategy.
* Confident using tools such as Google Analytics, Google Ads, Meta Ads Manager, Canva and CMS platforms.
* Highly commercial with excellent attention to detail and strong brand awareness.
* Ability to balance strategic thinking with hands-on delivery.
* Excellent communication and stakeholder engagement skills.
* Experience working in healthcare or regulated environments is advantageous but not essential.
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