Role: Product Content Executive
Location: Bournemouth
Closing Date: 11/07/25
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
Ecommerce Product Content Executive - Hobbycraft Head Office, BH23 6HG
Salary £25,000 dependent on experience - Pension with a 4% contribution, 25 days holiday increasing every year, 25% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 9am to 5pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
Role Summary
This is a key role central to the success of our Ecommerce channel; you will be responsible for the new product pipeline, ensuring that all products have a full set of content and are published on the web site in line with the trading plan. You will have a passion for great content, both visual and written, and have excellent organisational, planning and Excel skills. Your day to day process will centre around the coordination of all product content and you will report on progress.
Responsibilities
1. Taking full ownership of the Ecommerce new products pipeline to ensure that all new products are live on the website in line with the trading plan
2. Scheduling activity for the in-house photography studio in line with the product pipeline plan to produce product images as well as additional photography requests
3. Sourcing images from external suppliers and uploading via the Content Management System
4. Schedule the product description copy writing for the copywriting resource and write product descriptions where required, in line with brand guidelines
5. Collating product samples where required from either the external supplier or via Buying team
6. Drive customer satisfaction and conversion by ensuring that all products have a comprehensive set of images to demonstrate the product features and showcase the product in a lifestyle or project context
7. Ensure all product content is consistent and adheres to brand guidelines, ensuring that the guidelines are reviewed and refreshed where required
8. Moderating user-generated content on the Bazaarvoice platform, growing coverage across product pages to enhance the user journey
9. Field queries from the Customer Services team relating to product content queries and update as appropriate
10. Report on product pipeline progress and new product status, identifying risks
11. Report on product content performance via defined metrics and identify opportunities for optimisation
12. Monitor best in class product content on other retail web sites and identify opportunities for product content enrichment
13. Work collaboratively within the Digital Trading Team and across the business, building strong working relationships
Specific skills
14. 1-2 years experience in an ecommerce, retail or administration role
15. Confident user of Excel for planning and analysis
16. Excellent organisational and coordination skills with strong focus on processes
17. A passion for great online written and visual product content to delight customers and drive performance
18. Basic understanding of SEO and the role it plays within the product catalogue and on-site content
19. Excellent written and spoken English
20. Experience of working with Content Management Systems (experience with Salesforce is advantageous)
21. Basic Adobe Photoshop knowledge preferable
22. Proactive, looking to measure and analyse performance and identify opportunities for optimisation
23. A strong team player and communicator; able to work effectively with employees at all levels
24. Self-motivated and capable of working independently in a fast-paced environment, managing workloads to meet tight deadlines
25. Empathy with ‘homemade’ and our crafting customer