Role Summary
You are seasoned in media relations, the client go‑to, and are starting to work on account strategy when not flawlessly executing a Group Press Trip or Media Mission. You play a crucial role in delivering big hits, features, and profile stories for clients, and begin taking a bigger role in helping Account Leads manage the team and leading in‑person client‑facing interactions. The ideal candidate has solid media and influencer relationships, meets with media regularly, and consistently creates pitch angles to get media engaged and excited. In this role you will take proactive ownership, oversee the strategy for media relations tasks, look at accounts holistically, and jump in for team members at all levels to help or alleviate where needed.
Duties and Responsibilities
Account + Client Management:
* Day‑to‑day client go‑to
* Anticipates and takes a proactive approach to managing client needs and expectations
* Leads portions of client calls
* May lead smaller accounts with senior leadership oversight
* Assists with strategy, planning, implementation and evaluation of PR activities
* Creative brainstorming, programme and pitch development
* Builds relationships with destinations, tour operators and offices of tourism in the markets that serve your clients
Media Relations:
* Has a wide range of media and influencer contacts to secure top‑tier national press and features
* Proactively pitches, organizes media/influencer visits, and reviews and approves media lists as a focus of the day‑to‑day work
* Regularly researches newspapers, magazines, influencers, blogs, and digital pieces to find new angles, editors, and contributors, thereby creating new relationships
* Organizes pitch priorities and oversees progress of pitches to team members with account leadership support
* Regularly coordinates in‑person media meetings with journalists on location
* Secures and hosts media and influencers on press trips, media appointments, and events
Team Leadership:
* Oversees the workflow of junior team members
* Plans annual plans to impact client goals and KPI’s
* Leads the junior team through projects to meet goals and KPI’s
Industry / JPR:
* Confidently secures meetings with relevant brands that may impact client goals
* Seeks out learning opportunities by attending conferences, workshops, and events on behalf of the agency
Other:
* Other tasks, projects, or duties as required
Experience
* University Degree or comparable experience required
* At least 2 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas, either having worked in an agency or in‑house position
* Stellar hotel, restaurant, and media references required
* Strong and proven relationships with local, regional, and national media contacts
Requirements
* Ability to travel for client needs
* Excellent computer skills, including Word, Excel, and Powerpoint in a Microsoft Windows environment
* Excellent oral and written communication skills
* Excellent interpersonal skills; experience in a hospitality environment is a plus
* Excellent time management and organisational skills
* Ability to identify and resolve problems in a timely manner
* Strong knowledge of media and news cycles
* Ability to thrive in a deadline‑driven environment
* Strong understanding of Instagram and TikTok
* Strong understanding of influencer relations and engagement
* Valid passport for international travel
Benefits
* Very competitive salary
* 25 days annual leave + 8 bank/public holidays
* Private health and dental care
* Free ’trade’ nights across entire portfolio of clients
* New business commission (10%)
* Company pension scheme
* Anniversary gifts
* Inter‑office trips (New York, LA, San Diego, etc.)
* Professional development opportunities
* Monthly training sessions
* Flexible hours (Fridays WFH)
* Summer Friday hours
* Mobile phone stipend
* Regular team socials and Summer & Christmas parties
* Corporate discount with ClassPass
Equal Employment Opportunity
J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. J/PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.
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