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The Advocate Group is proud to be partnering with a dynamic and fast-growing business in the drinks industry to recruit a Senior Brand Manager to lead a portfolio of premium spirits.
The Role:
* Develop and execute annual brand strategies and plans, clearly positioning each brand to its target audience.
* Lead best in class activations across On & Off Trade.
* Support major grocery listings and drive in-store visibility through tailored marketing plans and promotions.
* Oversee e-commerce strategy to grow online presence and sales.
* Work closely with internal teams, agency partners and field teams to deliver consistent brand experiences.
* Track brand performance, analyse sales and marketing data, and adjust plans to maximise ROI.
* Manage budgets effectively, ensuring resources are allocated to have impact.
* Lead and motivate direct reports!
About You:
* Experience in brand management, ideally within spirits, drinks, or FMCG.
* Strong commercial understanding of the On/Off Trade, aswell as Ecommerce.
* Confident leading consumer and trade activations and managing digital campaigns.
* Highly organised, proactive and comfortable managing multiple priorities in a fast-paced environment.
* Passionate about premium drinks and brand storytelling, with excellent relationship skills.
If this sounds like your next challenge, I’d love to hear from you!
Please get in touch with Emma Cuffe or click “Apply Now” to be considered for this vacancy.
Call: 0207 871 8000
Email:
The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors.
We are an equal opportunities employer. By applying for this role, you agree to our Privacy Policy on our website. The Advocate Group is acting as an employment agency in relation to this vacancy
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Beverage Manufacturing, Food and Beverage Retail, and Wholesale Alcoholic Beverages
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