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Regional seo team lead

York (North Yorkshire)
TransPerfect
Seo
Posted: 18 June
The role

<div><p>TransPerfects Digital department is seeking an experienced <b>Regional SEO Team Lead</b> to own the delivery, growth, and operational excellence of SEO services across a key global region.</p><p>This is a senior operational leadership role responsible for the delivery, growth, and operational excellence of all SEO services (Technical & On-Page & AIO/GEO/LLM) within their assigned region (Americas & LATAM OR EMEA & APAC).</p><p>The role oversees a regional SEO team, ensuring high-quality delivery within the global SEO frameworks, driving innovation, operational efficiency, and maintaining strong commercial health across client engagements.</p><p>Reporting into the Global Director of Digital Strategy, it bridges strategic direction with regional execution ensuring SEO strategies align to global best practices while being adapted for regional needs.</p><p>Critically, the Regional SEO Team Lead holds shared responsibility for growing existing client accounts, supporting retention, and achieving defined margin targets, contributing directly to the agency’s profitability and success.</p><h3>KEY RESPONSIBILITIES</h3><h3>Regional SEO Leadership</h3><ul><li>Lead all SEO delivery across Technical SEO, On-Page SEO and AIO/GEO in the assigned region.</li><li>Ensure all SEO deliverables adhere to global frameworks, SOPs, and quality standards as defined by the Global SEO Team & Global Director of Digital Strategy.</li><li>Where necessary, collaborate with global/regional counterparts to create and/or maintain global SOPs, ensuring efficiency, consistency and process alignment</li><li>Oversee regional SEO resourcing (in-house & external), capacity planning, and project prioritization.</li></ul><h3>Financial & Commercial Accountability</h3><ul><li>Ensure projects/deliverables are executed according to defined metrics and remain in budget.</li><li>Oversee time tracking of team members for the accuracy of project markup and provide insights/actions for replicating successes and mitigating inefficiencies.</li><li>Drive SEO account growth within the region, identifying upsell opportunities and supporting pre-sales with scoping, quoting, and proposal support.</li><li>Maximize internal resource usage while smartly managing vendor outsourcing within approved guidelines for timely SLAs, project completion and revenue recognition.</li></ul><h3>Operational Management & Team Development</h3><ul><li>Manage and mentor SEO specialists within the region (Tech & On-Page, AIO/GEO), fostering a collaborative and high-performing culture.</li><li>Ensure a clear training agenda and/or SMART objectives for the development of every team member.</li><li>Ensure clear alignment between Technical SEO, On-Page SEO, AIO/GEO, Content, UX/CRO, and Paid Media teams in delivering integrated SEO strategies.</li><li>Contribute to the evolution of regional outsourcing processes, vendor management, and quality control.</li></ul><h3>Client Engagement & Collaboration</h3><ul><li>Participate in key client calls (strategy reviews, technical updates, performance reporting) as needed.</li><li>Support QBRs and strategic reviews alongside Client Services to ensure SEO is contributing to client success and growth.</li><li>Collaborate closely with the Global Director of Digital Strategy and other Regional SEO Team Leads to share learnings, drive consistency, and evolve services.</li></ul><h3>Team Integration, Collaboration & Innovation</h3><ul><li>Play a key role in the smooth integration of teams across Technical SEO, On-Page SEO, and supporting functions within the region.</li><li>Drive alignment on processes, SOPs, and delivery standards — ensuring consistency with global frameworks.</li><li>Foster an environment of collaboration, continuous learning, and innovation.</li><li>Act as a champion of AI and GenAI innovation — encouraging the adoption of new tools, automation, and AI-driven processes that enhance delivery, scalability, and performance outcomes.</li></ul></div>

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