Job Description Copart, a global leader in vehicle remarketing and recycling, is seeking a Marketing Executive to join our team.
In this role, you'll implement marketing strategies and manage external communications and campaigns. Reporting to the Senior Marketing Campaign Manager, you'll collaborate with cross-functional teams (Design, Digital, Operations, Sales) to oversee our Membership portfolio and other brands. The role focuses on driving member/customer acquisition and retention, particularly through impactful email communications, while ensuring the Marketing Plan is executed on time and to a high standard.
Main Responsibilities:
Lead end-to-end campaign delivery and stakeholder management for Copart and related brands.
Ensure clear market positioning across offline and online communications.
Develop and execute strategic campaigns to engage, retain, and grow membership, driving lead generation and revenue growth.
Design and implement multi-channel marketing initiatives to promote membership benefits.
Create content, manage communications (e.g., Salesforce Marketing Cloud), and build key relationships.
Measure campaign success through analysis and reports, optimising marketing effectiveness.
Drive promotion of new products/services and oversee campaign strategy execution.