A market-leading £1 billion UK manufacturing and distribution group is looking for a motivated Area Sales Manager to join their dynamic team. This is an excellent opportunity to work in a fast-paced, customer-focused environment where you can make an impact and build strong B2B relationships with customers across the South East (with a focus on the Home Counties and London). You'll be joining a leading manufacturer and distributor of lighting products belonging to a global group of companies who employ over 1,700 people throughout the UK. They are a well-established business with a fantastic reputation and are a key supplier to the UK electrical wholesale and electrical contractor market. Role Responsibilities Develop and Execute Sales Strategy: Create and implement a comprehensive sales strategy aligned with business goals and sales forecasts. Consider new product launches, promotions, market trends, and competitor activities within the wholesale/contractor sector. Strengthen Key Customer Relationships: Build and maintain strong relationships with existing key customer accounts. Collaborate closely with these customers to effectively meet their needs and identify opportunities for mutual profitable growth. Maximise Sales Opportunities: Proactively seek new business opportunities and convert them into profitable sales. Identify and capitalize on potential sales avenues to enhance revenue. Plan and Report Sales Activities: Plan,...