Your Role
and What You'll Be Doing
The Web Content Executive is responsible for managing and optimising Irwin Mitchell’s online content to ensure it aligns with the latest SEO best practices and Google recommendations. This role involves overseeing the content management system (CMS), specifically Sitecore, to maintain and enhance the website’s performance and user experience.
Key Responsibilities:
1. Develop, edit, and publish high-quality web content that aligns with the brand’s voice and objectives
2. Work with the wider content, marketing and brand teams to develop the website branding and tone of voice
3. Coordinate with the marketing team to create content calendars and campaigns
4. Ensure all content is optimised for search engines and user experience
5. Conduct regular content audits to ensure the website adheres to Google’s best practices
6. Conduct keyword research to identify opportunities for content optimisation
7. Oversee the daily operations of the Sitecore CMS, ensuring content is uploaded, updated, and maintained accurately and efficiently
8. Develop content A/B testing strategies to improve engagement and conversion rates.
9. Assist in developing content personalisation for different user journeys
10. Troubleshoot and resolve any CMS-related issues and collaborate with developers to implement new features and functionalities
11. Implement on-page SEO strategies, including meta tags, headers, and internal linking
12. Monitor and analyse website traffic and performance using tools like Google Analytics
13. Stay updated with the latest SEO trends and algorithm changes to ensure compliance with Google’s content guidelines
14. Stay informed about the latest Google recommendations and updates
15. Implement changes to the website based on Google’s guidelines to improve search rankings and visibility
About You
16. Excellent content creation and editing skills
17. Proven experience in CMS management (preferably Sitecore)
18. Strong understanding of SEO principles and best practices
19. Understanding of Google Analytics and other SEO tools
20. Ability to stay updated with the latest industry trends and Google recommendations
21. Strong communication and collaboration skills.
Our Benefits - What We Can Offer You
22. 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
23. Generous and flexible pension schemes.
24. Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
25. Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.