Job Description
Job Responsibilities
1. Manage marketing budget in line with business objectives. Present quarterly marketing dashboard to senior management.
2. Manage all marketing activities and ensure they are successfully delivered on time and budget. Measure lead generation and conversion rates, liaising with sales channels to ensure leads are followed in a timely manner after completion of the marketing activity.
3. Work closely with the UK lubricants commercial teams, the General Manager, HQ marketing teams and a UK dedicated comms agency to design and propose marketing ideas/activities that will support sales growth across all major lubricants channels (e.g. Aftermarket, OEMs, Distributors, e-commerce)
4. Manage Lubricants Aftermarket loyalty programme to generate advocacy and brand ambassadors among owners.
5. Work with TEMUK’s aftermarket channel to promote TE lubricants to retail stores (e.g Halfords), designing outstanding points of sale and developing promotional activities to boost in store and online sales.
6. Develop relationships with existing approved marketing service suppliers, whilst continually assessing service offerings and actively seeking out new and innovative ideas and products to enhance the marketing support.
7. Prioritise digital transformation by efficiency to internal & external customers: Website, e-Commerce (Amazon), TEMUK customer ordering tools ...