Marketing Manager - Principal Marketing Specialist
Join our team and experience a culture where you'll be challenged to grow, empowered to lead, and supported to perform at your best. Randstad is a global leader in the world of HR services, and our vision is to be the world’s most equitable and specialized talent company. We specialise in Operational, Professional, Digital, and Enterprise talent solutions, and through our ‘partner for talent’ global strategy we aim to offer the best service and partner with clients and candidates.
We are looking for a passionate, driven, and self‑motivated general marketer to join the world’s largest HR services provider. You will be responsible for executing innovative marketing strategies that enhance brand awareness, drive client acquisition, and attract the UK’s top talent. As a key player, you will shape our narrative and connect people with meaningful work and businesses with the talent that drives their success.
Key Responsibilities
* Strategy & Planning: Implement comprehensive, multi‑channel marketing strategies aligned with Randstad UK’s commercial objectives, targeting both B2B (client) and B2C (candidate) audiences.
* Campaign Management: Execute and optimise end‑to‑end marketing campaigns across digital and offline channels, including email marketing, social media, PPC, SEO, content marketing, and events.
* Lead Generation: Drive a consistent pipeline of high‑quality leads for our sales and recruitment teams through targeted demand generation activities.
* Campaign Implementation: Facilitate the implementation of marketing programs and policies within the organisation.
* Systems and Operations: Advise on integration of existing systems, programs, and practices into streamlined and effective marketing processes.
* Content & Brand: Support the creation of compelling content (white papers, case studies, blog posts, webinars, social media content) that positions Randstad as a thought leader in the world of work. Act as a brand champion, ensuring all marketing communications are consistent with our global brand guidelines.
* Data Analysis & Reporting: Utilize analytics tools to monitor, analyse, and report on campaign performance, KPIs, and ROI, translating data into actionable insights to continuously improve marketing effectiveness.
* Stakeholder Management: Collaborate closely with sales teams, recruitment consultants, and global marketing counterparts to ensure alignment and drive integrated commercial success.
* Budget Maintenance: Maintain the marketing budget effectively, ensuring activities are delivered on time for comprehensive financial tracking and reporting.
* Market Intelligence: Support the development of primary insights around segmentation, including competitor organisations, customers, and the market for business advantage.
* Marketing Administration: Coordinate event logistics, expense tracking, and vendor negotiations.
Experience
* Recruitment marketing experience is desirable.
* Experience within public service industries is desirable.
* Demonstrable experience delivering campaigns across social, email, direct, and paid channels.
* Strong HubSpot experience required.
* Confident creating content, both long and short form.
* Self‑motivated and driven.
* Resilient.
For more information, please connect with me or email me at tom.osullivan@randstad.co.uk.
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