Job Overview
Hybrid working with regular travel to our offices in Bridgwater or Northampton.
You will take the lead in delivering insight‑driven CRM campaigns across Email, Push Notifications and Direct Mail, bringing the trading plan to life and driving measurable results. Working closely with the Senior CRM Marketing Manager, you will own campaigns end‑to‑end – planning, executing and continuously optimising to improve performance.
Responsibilities
* Dig into the "why" behind campaign results, using data to refine segmentation, targeting and personalisation, and uncover new opportunities to boost engagement and conversion.
* Run A/B testing and optimise the customer journey with a strong test‑and‑learn mindset to keep improving outcomes.
* Drive innovation and efficiency as a super‑user of platforms such as Bloomreach and Ecrebo, working cross‑functionally to ensure CRM activity is aligned and consistent across all channels.
* Step in as a deputy when needed and support the development of junior team members.
* Take real ownership of high‑impact, data‑driven CRM campaigns, playing a key role in shaping how we connect with our customers and drive performance.
* Work as part of a fast‑paced and collaborative Customer team, gaining hands‑on experience with leading CRM technologies while helping to push innovation and continuous improvement forward.
Qualifications
* Solid experience delivering CRM campaigns across multiple channels with a strong analytical mindset.
* Ability to turn data into clear, actionable insight and use testing and optimisation to improve performance.
* Experience working with CRM and marketing automation platforms; Bloomreach a bonus but not essential.
* Confident communicator who can collaborate effectively across teams and influence stakeholders when needed.
* Proactive, adaptable, and able to take ownership, solve problems thoughtfully and make well‑reasoned decisions that keep campaigns moving and delivering results.
Benefits
* 22 days’ holiday plus Bank Holidays
* Company pension and life assurance
* Bonus scheme
* Cycle to work scheme
* Save‑as‑you‑earn options
* 20% discount across Travis Perkins companies
* Financial support, family‑friendly policies, recognition awards and discounts at over 1,000 retailers
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