Guest Services Lead
Better places, thriving communities.
Job Title: Guest Services Lead
Role Level: Supervisory
Team: Guest Services
Location: St David's, Cardiff
Reports to: Regional Guest Experience Lead
Hours: 40 hours per week, 5 days out of 7 (including evenings & weekends)
Pay: Competitive
Are you passionate about delivering unforgettable customer experiences? Do you thrive in a dynamic, high-footfall retail environment? St David's Cardiff - one of the UK's premier shopping destinations - is looking for a Guest Services Lead to elevate our guest-first culture, inspire a high-performing team, and help maintain our reputation for exceptional service.
This is your opportunity to take ownership of the guest journey – from first impressions to lasting memories – and make a meaningful impact in one of the UK's busiest and most vibrant city-centre locations.
Key Purpose of the Role
As our Guest Services Lead, you will lead and empower a high-performing Guest Services team while setting the standard for exceptional guest experience. You will support operational excellence across all guest touchpoints and collaborate with centre management, brand partners, and service providers to deliver a consistently premium experience.
Main Responsibilities
- Line‑manage the Guest Services team, ensuring representation of the centre is always professional, welcoming, and aligned to brand standards.
- Demonstrate exceptional guest service in every interaction across a busy city‑centre environment.
- Maintain high standards across all guest touchpoints, including information desks, digital enquiries, and centre facilities.
- Support budgeting, manage staff rotas, and ensure effective coverage in line with peak trading periods.
- Stay up to date with retail partners, events, promotions, and local city activity to confidently support guests.
- Champion guest feedback initiatives (including Made You Smile) to gather insight and continuously improve the experience.
- Drive improvements in service performance through Mystery Shop results and NPS+.
- Deliver engaging training to enhance team knowledge, confidence, and service delivery.
- Manage conduct, performance, and absence in line with company policies.
- Build strong relationships with brand partners, centre teams, and external stakeholders to support centre‑wide activity.
- Manage and resolve escalated concerns with confidence, empathy, and professionalism.
Attributes & Personality
- Smart, professional, and detail orientated
- A natural host – confident, engaging, and guest focused
- Positive, resilient, and solutions driven
- Proactive with a forward‑thinking mindset
- Passionate about delivering exceptional experiences
Experience
- Minimum 3 years' experience in a supervisory or management role within a guest-focused environment
- Experience leading teams in a fast‑paced, high‑volume setting
- Proven ability to manage and resolve customer complaints effectively
Skills & Strengths
- Strong interpersonal and communication skills
- Excellent organisational and time‑management abilities
- Confident delegator with a focus on team development
- Ability to motivate, inspire, and role model excellence
- Confidence in spotting opportunities and having the confidence to make changes to enhance the guest experience
- Strong teamwork and collaboration skills
- Competent in Microsoft Office, including Excel
Qualifications
- 5 GCSEs or equivalent (including Maths & English)
- Fluent in written and spoken English
Why Join St David's Cardiff?
- Be part of one of the UK's leading shopping destinations in a vibrant capital city
- Play a key role in delivering a best‑in‑class guest experience
- Work within a fast‑paced, high‑energy environment with varied daily challenges
- Be part of a collaborative and supportive team where initiative is valued
We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or long‑term condition (for example dyslexia, anxiety, autism, a mobility condition or hearing loss) and need us to make any reasonable adjustments, changes or do anything differently during the recruitment process, please let us know.
