Rademon Estate Distillery is Northern Ireland’s first award winning craft distillery and home to Ireland’s most awarded Gin, Shortcross Gin, and a range of award-winning Whiskeys. Our products are a testament to our commitment to quality, tradition, and innovation, and we are passionate about sharing them with the world.
Job Summary:
We are seeking a motivated Brand Manager to help grow our presence across Northern Ireland. This role is ideal for someone with a passion for super premium spirits, a natural talent for building relationships, and a desire to be at the forefront of our brand’s growth. You will play a critical role in expanding our market reach by driving sales, engaging with customers, and representing our brand.
Key Responsibilities:
* Sales Development:
* Identify, approach, and secure new business opportunities in bars, restaurants, off-licences, and retailers across Northern Ireland.
* Build and maintain strong relationships with key accounts, ensuring ongoing support and engagement.
* Conduct regular visits to clients to introduce new products, discuss promotional opportunities, and provide sales training.
* Brand Manager Duties:
* Conduct tastings and training, at our distillery or in-store and at events, to educate consumers and trade partners about our gin and whiskey.
* Lead and present Rademon Estate Distillery at industry events, festivals, and trade shows, promoting our products and brand story.
* Work with our marketing team to plan and execute local brand activations and promotional campaigns.
* Organise and host monthly events in trade accounts to drive consumer brand engagement
* Lead duty free and airport sales activity through tastings, staff training and brand engagement with the ultimate goal of growing sales.
· Market Insights and Reporting:
o Monitor competitor activity and consumer preferences, providing insights to inform sales strategies and product development.
o Manage product stock levels and point-of-sale materials at customer locations.
o Conduct regular analysis of all sales activity to allow the company to tailor future campaigns to achieve maximum benefit and engagement.
o A flexible approach to working is essential, as you will be required from time to time to work evenings and weekends.
o Show the ability to manage all aspects of your role within the business, with regular reports on projects and sales to be expected.
o Journey Planning: Plan and manage your diary to ensure daily duties are planned efficiently and effectively.
o Be the Best Partner through Amazing Engagement and Activation: Collaborate with On-Trade operators to implement programs and develop activities and events.
o Amplify Our Brands: Collaborate with local and global brands.
o Brand Advocacy: Assist the sales manager to devise and implement a commercial brand strategy to generate brand love across key on-trade influencers and bartenders in the top venues in Ireland through bespoke brand training and engagement.
o As we are a small team, you may be asked to assist in other areas of the business during busy times.
To apply for this role - please send your cv to sales@shortcrossgin.com
We kindly ask recruiters not to contact us.