Job Description
Responsibilities:
* Responsible for global advertising paid media for console and PC game titles, overseeing the overall planning, creative design, and production of UA materials for global distribution projects, accountable for advertising efficiency metrics.
* Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
* Data-driven approach, collaborate with overseas advertising channels to promote intelligent deployment and user growth.
* Familiarity with various mainstream paid media/channels, matching game characteristics with channel features, integrating marketing resources, and quantifying results.
Requirements:
* Over 5 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
* Experience in global game channel deployment and user growth, or experience related to overseas application growth.
* Data-driven mindset, with experience and ability in data analysis.
* Creative content ability, with experience in game creativity and execution.
* Fluent in English to work.
#J-18808-Ljbffr