Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience. We are looking for a Head of Digital Product to join our Digital & Technology Transformation department.
The Head of Digital Product will lead the global Product organisation for Virgin Active, defining the product vision and strategic direction that shapes our Social Wellness Club experiences. You will unify digital and physical journeys to create personal, holistic and connected member experiences, ensuring every product decision drives member outcomes, behavioural change and measurable commercial value. You will be accountable for the performance, maturity and global capability of the Product discipline.
The Role
1. Own the global digital product strategy and roadmap across app, web, in-club digital touchpoints, integrations and future service layers.
2. Translate Virgin Active’s “Where Wellness Gets Real” ambition into product direction, strategic bets, prioritisation and measurable success metrics.
3. Represent Product confidently at Executive and Board level, shaping strategic conversations and securing alignment across the organisation.
4. Ensure product strategy remains tightly connected to key business goals including growth, retention, visit frequency, brand experience and wider transformation initiatives.
5. Build and lead a high-performing global product organisation across Product, Design, UX, Research and Product Ops.
6. Recruit, coach and develop senior product leaders, creating clear performance expectations and progression pathways.
7. Foster a culture of discovery, experimentation and data-driven decision making, with rapid movement from insight to learning to delivery.
8. Shape how the product organisation operates — including rituals, governance, prioritisation, and cross-functional ways of working.
9. Lead end-to-end product delivery across insight, discovery, design, build, launch and ongoing iteration.
10. Define and track critical KPIs such as acquisition, conversion, digital engagement, visit frequency, retention and LTV.
11. Ensure strong product operations including efficient resource allocation, healthy roadmaps, and scalable delivery.
12. Partner closely with Engineering, Data, Marketing, Brand, Operations and Fitness Product to deliver seamless, connected member experiences across digital and club environments.
13. Act as a key connector across Brand, Clubs/Operations, Sales, Data and Finance, ensuring alignment and shared understanding of product direction.
14. Communicate product progress, decisions, trade-offs and risks clearly to senior stakeholders and international markets.
Maintain an external lens by tracking consumer behaviours, wellness trends and competitive activity to inform product decisions.
Experience
15. Significant experience shaping and leading digital product strategy in large-scale consumer businesses.
16. Proven success managing and developing multidisciplinary product teams across multiple markets or geographies.
17. Experience in delivering consumer-facing digital products that delivered measurable commercial impact (e.g., membership, engagement, retention).
18. Deep expertise in translating vision into actionable strategy, roadmap development and delivered outcomes.
19. Strong leadership and people management skills, with experience building teams, developing talent and leading cultural change.
20. Ability to collaborate effectively with senior stakeholders across Engineering, UX/Design, Marketing, Brand and Finance, influencing at executive level.
21. Strategic thinking combined with operational rigour, able to operate at both high level and detail level when required.
22. Experience in subscription or membership models, omnichannel digital–physical experiences, or wellness/fitness (beneficial).
Our Perks
23. 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
24. Access to Scottish Widows Pension with us matching contributions up 5%
25. Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
26. Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
27. Life Assurance 4x your salary – which we hope you will not need.
28. We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
29. You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
30. Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
31. Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
32. Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
33. We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
34. Access to ePoints, offering loads of online discounts to retailers.
35. Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.