We are a young and dynamic beauty company operating primarily in the E-commerce space; Our company is inspired by healthy living and we create products that are enhanced with nutrition derived from natural ingredients; Our philosophy is that nutrition is as equally essential for your skin as it is for your body; We are a global team operating in the UK and North America and are passionate about creating colourful, fun and cruelty-free cosmetics.
allowing the right candidate to make their mark, learn while doing and work to propel THE BEAUTY CROP into a trail-blazing, aspirational global beauty brand;
Reporting to our Head of Performance Marketing you’ll manage our influencer/creator campaign activation, which should result in greater brand equity and reach, followers, engagement, traffic & sales for The Beauty Crop.
You will manage all earned media activities, such as photoshoots, video productions, online content creation, gifting and events - along with the commercial negotiation of the activity with these 3rd parties. You will contribute to and help build our influencer strategy for The Beauty Crop, recommending objectives, targets, action plan, calendar and budget, as well as, relationship management with our influencer network and scouting of new upcoming talent.
We need you to elevate our existing gifting approach to a multi-level influencer/creator/partner programme where we believe building a tiered approach from gifting to a sophisticated retainer + commission of sales, managed in a CRM tool will expedite growth from this channel.
You’ll have previous experience in social media and influencer marketing and be comfortable leading your own projects. Develop comprehensive influencer marketing and earned media strategies aligned with overall marketing goals, including campaign ideation, content planning, and execution.
Finding and pitching the ‘right’ influencers and negotiating the best commercials and service levels between The Beauty Crop and the influencer (i.e. Gifting, Retainer, Commission or Hybrid?), Collaborate with influencers to create compelling and authentic content that resonates with target audiences while adhering to brand guidelines.
Maintaining influencer relations and ensure The Beauty Crop are regarded as a market leading Brand in the Influencer community, facilitate product seeding, onboarding and training;
ensure compliance with industry regulations and guidelines related to influencer marketing, including ASA disclosure requirements and ethical best practices.
Planning influencer events and trips;
Performance of a comparative analysis of the achievements and ROI (including competitors);
Oversee end-to-end campaign execution, including content creation, scheduling, monitoring, and optimisation to maximise engagement and impact, looking for new approaches of how to improve campaigns;
Effectively communicate and collaborate with Product, Brand, Marketing, Trading, Operations, Tech, Insight and Finance teams;
Uphold The Beauty Crop’s brand vision and standards as well as The Beauty Crop’s company Objectives, Strategy & Tactics;
3rd party social proof (PR / Influencer / Creator) could help The Beauty Crop scale further
The Beauty Crop continues to be a ‘pull’ brand, where it acquires and retains customers at materially lower cost than peer group beauty / cosmetics brands;
~ your function is delivering the relevant / localised content needed across all our consumer touch points.
The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce and wholesale/retail cosmetics business. You must be willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. You must be a strategic thinker, with the ability to balance short-term tactics and objectives with long-term vision and goals.
You must be passionate about cosmetics and have your finger on the pulse of earned media processes and cosmetics / beauty trends and styles. You must be creative and innovative, with the ability to anticipate and respond to changing consumer / customer needs and preferences, before they happen.
~3+ years of work experience in Influencer marketing in the UK or related field, ideally in Luxury / Aspirational Fashion & Apparel or Beauty, or a Social Media / Influencer Agency with Beauty / Aspirational clients; Strong strategic thinking and analytical abilities, with the capacity to develop and implement data-driven influencer marketing strategies, with a Creative mindset with a keen eye for identifying unique collaboration opportunities and crafting engaging content concepts.
~ Strong negotiation skills with experience in contract negotiation, partnership agreements, and influencer compensation.
~ competencies in planning and organisation & excellent attention to detail; Excellent organisational and project management skills, with the ability to multitask, prioritise tasks, and meet deadlines in a fast-paced environment.
~ Proficiency in social media platforms, influencer marketing tools, and analytics platforms to track and measure campaign performance.
~ An eye for quality content & storytelling;
~ Genuine passion for influencer marketing, social media, and digital marketing trends, with a finger
~ on the pulse of popular culture and online communities.
~ We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.
The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.