Berkmann Wine Cellars is the UK’s largest family-owned and family-run wine importer, proudly supplying an exceptional portfolio of wines to many of the nation’s most celebrated restaurants, hotels, and independent retailers.
About the Role
We are looking for an exceptional Regional Sales Manager to lead and drive profitable, sustainable growth across one of the most strategically important sectors of the London On-Trade.
This role focuses on Premium Restaurants, Members’ Clubs, Luxury and Five-Star Hotels, as well as identifying and partnering with emerging concepts that have the potential to scale nationally. You’ll play a key role in shaping early-stage partnerships and positioning us as a preferred supplier from the outset.
As part of the Sales Leadership Team, you will work closely with the Head of Sales London to develop and execute innovative sales strategies, bringing them to life across this prestigious segment.
What You Will Be Doing
Sales Leadership and Performance
1. Lead, inspire, and develop a team of Sales Account Managers within a fast-growing London sector
2. Own and deliver both team and personal sales budgets, ensuring profitable growth
3. Set clear annual sales targets and strategic plans for the region
4. Drive new business by identifying commercially viable, sustainable opportunities
5. Oversee pipeline management, lead generation, and performance tracking
Customer and Commercial Excellence
6. Ensure seamless onboarding of new business, including support agreements and pricing structures
7. Champion key agency wine brands across the Independent On and Off Trade
8. Act as a brand ambassador, building a strong presence within London’s premium hospitality scene
9. Collaborate cross-functionally with Purchasing, Marketing, Finance and Credit Control to resolve customer issues and optimise performance
Team and Sales Development
10. Spend the majority of your time in trade, including coaching and developing your team
11. Set clear KPIs and conduct performance and development reviews
12. Foster a culture of positivity, accountability, and high performance
About You
Experience, Knowledge and Skills
13. Proven track record within the wine industry and On-Trade environment
14. Inspirational leader with excellent coaching and development skills
15. Strong communication and relationship-building abilities
16. Highly organised with strong attention to detail and numeracy
17. Data-driven with advanced MS Office skills
18. Commercially savvy with experience handling agency brands
19. Strong sales management experience with a collaborative leadership style
20. Experience working in London’s hospitality market
21. Commercially astute with experience managing tenders and driving profitability
22. WSET Level 2 qualification minimum
Why Join Us?
This is a unique opportunity to shape a high-profile, prestige segment of the London market, working with some of the most exciting venues and emerging concepts in hospitality. You will have the autonomy to lead, innovate, and make a real commercial impact.
Working Pattern
This is a full-time role, working 37.5 hours per week, typically Monday to Friday between 9:00am and 5:30pm. However, given the nature of our clients in the hospitality sector, flexibility is essential — evening and occasional weekend work will be required to support customer needs, events, and tastings. Some activities may also involve international travel, so a valid passport is necessary.
Work Location
You will be field based and need to live within commuting distance of central London. Our head office is based in central London and there will be times when you are also expected to work from there, travel nationwide, or internationally.
How to Apply
This is a key role within our business, therefore if you are interested in applying for the vacancy please submit your CV.
Closing date
Please note that should any suitable CVs be received whilst the advert is live then individuals will be invited to interview.
Offer
23. Competitive salary and bonus
24. 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
25. Company pension
26. Access to our Employee Assistance Programme
27. Enhanced Maternity and Paternity Pay
28. Contribution to Dental Costs
29. Generous staff discount on our wine
30. A bottle of wine on your birthday and Berkmann anniversary
31. £500 referral scheme
We cannot consider your application if you do not have the legal right to work in the UK. You must also satisfy the required knowledge and experience criteria detailed above.
Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.
No agencies please – We thank you for your interest in working with Berkmann Wine Cellars, however, we have our own internal HR and Recruitment team who support our recruiting needs. We will not pay fees or acknowledge any CV’s supplied to Berkmann Wine Cellars unless you have been briefed on the role by a member of our HR Team. Thank you for your understanding in advance.
Apply Now!