Overview
A global insurer is seeking a Marketing Manager to develop and implement integrated marketing campaigns, managing the website, content marketing, and event management.
Responsibilities
* Work with various key business units to define marketing requirements for campaigns
* Create and implement e-marketing and event campaigns to improve brand awareness
* Working closely with stakeholders, devise thought leadership articles, blogs and other client and broker communications across all digital channels (web, email and social media)
* Work with digital agency to ensure website is optimised for content, accessibility and user experience
* Ensure all digital platforms are kept up to date and in accordance with brand guidelines
* Analyse e-marketing, social and web data to identify trends, benchmarks, successes, and areas for improvement
* Lead and run major broker and insurance events in the campaign calendar
* Responsible for ensuring marketing information is up-to-date and accurate on all Marketing & Communications operational platforms
* Ensure branding guidelines are adhered to across all marketing communications
* Manage events on behalf of the business
Requirements
* B2B insurance experience is preferred but B2B financial services would be considered
* Strong presentation, writing and editing skills
* Effective knowledge of CRM, Marketing Automation, Web, e-marketing
* Ability to translate technical and/or complicated information into clear, concise prose appropriate for various targeted audiences
* Strong interpersonal skills with the ability to effectively interact with internal and external business partners
* Solid knowledge of Microsoft Office Suite, Salesforce, Pardot and other business-related software
* UK experience only
* No sponsorship of any sort will be given
* 3-days in the office
Seniority level
* Associate
Employment type
* Full-time
Job function
* Marketing
* Industries: Insurance
IsExpired: false
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