Sales Development Representative (SDR) / Business Development Manager Location: South East, UK (Hybrid – Marlow / Uxbridge / Watford / London) Company: Softools Mercury Hampton are currently supporting Softools with this hire. Softools is a leading no-code platform empowering businesses to rapidly create innovative software solutions—no coding required! Our platform is trusted by major Food and Beverage Manufacturers worldwide to replace manual, Excel-driven processes, improving visibility, standardising workflows, and driving efficiency through automation. As AI transforms the business landscape, Softools is perfectly positioned to help organisations move their data into applications that seamlessly integrate with AI services, ensuring insights are harnessed productively and securely. Position Overview: We are seeking a dynamic, results-oriented Sales/Business Development Representative (SDR) to join our growing team. We are looking for a true hunter—someone with a passion for new business development, exceptional networking abilities, and outstanding sales presentation skills. The ideal candidate will have 2-4 years of experience in software sales—ideally within the Food and Beverage or Manufacturing sectors—and a strong understanding of Operations, Supply Chain, and Quality Management processes. Candidates currently working as a Field Sales Executive, Business Development Manager, or Sales Manager are encouraged to apply. This role will focus on acquiring and managing national customers. Candidates living in or around the Home Counties (Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent, Surrey) are preferred. Key Responsibilities Lead Generation: Collaborate with Marketing to identify and qualify new business opportunities through research, networking, and proactive outreach. Prospecting: Connect with potential clients via phone, email, and social media to introduce Softools and uncover their business needs. Pipeline Management: Build and manage a healthy pipeline of leads, ensuring timely follow-up and consistent movement through the sales funnel. Collaboration: Work closely with Sales and Marketing to design and execute targeted campaigns and strategies. Product Knowledge: Learn to configure applications on the Softools platform to deliver impactful client demos, independently or with support from our expert App Builders. End-to-End Sales: Understand client requirements, develop tailored proposals, and negotiate/close deals. Customer Engagement: Cultivate strong relationships with key decision-makers and stakeholders within the Food & Beverage industry. National Account Focus: Develop and manage relationships with national customers, ensuring their needs are met and identifying opportunities for expansion. Reporting: Track and report on sales activities and metrics using CRM tools. Qualifications Experience: 2-4 years in software sales, ideally with exposure to the Food and Beverage or Manufacturing sectors. Industry Knowledge: Familiarity with Operations, Supply Chain, and Quality Management processes. Communication: Excellent verbal and written communication skills. Hunter Mentality: Proven track record in new business development, networking, and delivering compelling sales presentations. Proactive Attitude: Self-motivated, able to work independently and collaboratively. Tech-Savvy: Quick to learn new platforms (like Softools), strong Excel skills, interest in AI, and comfortable with CRM and sales tools. Adaptable: Thrives in a fast-paced, dynamic environment. Preferred Background: Currently in a Field Sales Executive, Business Development Manager, or Sales Manager role. Location: Ideally based in or around the Home Counties region (Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent, Surrey). Benefits Competitive Salary & Commission: £35k – £40k base bonus (OTE £50k–£60k) Career Growth: Opportunities for professional development and advancement. Supportive Culture: Join a collaborative, innovative, and supportive team. How to Apply Ready to take the next step in your sales career? Send your CV to Mercury Hampton and we’ll be in touch with the next steps.