SQL, Campaign management, Google ads, Growth marketing, Social Media, Video content, Launch
Employment Type Full Time
Locations to Work Hybrid | Anywhere
Not Available
Position Roles Growth Lead
What the job involves
About The Role
* As our Growth Marketing Manager, you'll be the operational engine behind our growth at one of the UK's fastest-growing fintech companies.
* Reporting to the Head of Growth, you'll own the tactical campaign management of our digital marketing campaigns.
* This role combines digital strategy with performance marketing execution.
* Work with sophisticated attribution models, systematic creative testing frameworks, and modern growth methodologies.
What You'll Do
* Develop and execute acquisition strategies that resonate with customers and ultimately perform well against our efficiency and volume targets.
* Launch new channels and ensure our existing channels are operating at a best-in-class state.
* Contribute to briefing our network of external creators to produce high performing video content for Meta, TikTok, and YouTube campaigns using hooks that work.
* Feed back results to our in-house designer to develop static creative variations testing different messages and formats.
* Analyse creative performance data to identify winning patterns and scale successful concepts.
* Manage Google Ads campaigns across Search, Performance Max, and Demand Gen.
* Analyse performance at keyword-level and creative-level to find efficiency gains.
* Execute Meta and TikTok campaign optimisations targeting ambitious CAC goals.
* Maintain conversion tracking and attribution setup.
* Support systematic creative testing and measurement frameworks.
* Support attribution model development and incrementality testing initiatives.
Essential Experience & Skills
* 2-4 years in performance marketing with strong creative tilt, preferably D2C, challenger brands, and/or fintech.
* Hands-on Google Ads and/or Meta/TikTok campaign management experience.
* Strong analytical mindset with SQL proficiency preferred but not required.
* Deep experience with Meta Ads Manager, Google Ads, and creative testing frameworks.
* Understanding of effective hooks, messaging, and creative formats for social media.
* Familiarity with attribution modeling and incrementality testing concepts.
* Comfortable working with AI tools for productivity and analysis enhancement.
Working Style
* Takes ownership: You see digital marketing opportunities and execute them without detailed instructions.
* Creative and analytical: You balance intuition with data-driven decision making.
* Detail-oriented: You catch performance patterns others miss and build robust testing processes.
* Growth-minded: You're here to learn, improve, and take on bigger challenges.
1. Stock options
2. Chefs in the office making lunch (Tuesday - Thursday)
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