Senior Director Communications & Development Marketing
We are on the search for a passionate, dynamic and charismatic individual to join us at our London HQ as Senior Director, Communications & Development Marketing.
This is a fantastic opportunity for someone looking for a new challenge in a hands‑on role. You’ll also need to live and breathe our values; be creative by being playful and inspiring, authentic by always being true to who we are, and smart by delivering results in a clever and effective way.
About the role
The Senior Director, Communications & Development Marketing plays a key leadership role in bringing YOTEL’s brand and growth story to life across all audiences — consumers, media, partners, owners, investors, and crew (employees).
Reporting to the Senior Vice President, Brand, Culture & Growth, this role leads the strategy, planning, and execution of corporate, consumer, and internal communications; hotel development marketing and investor events. This role provides managerial oversight of brand social media and communications support to the hotel marketing teams.
The Senior Director acts as the marketing engine behind the YOTEL’s growth strategy. Driving proactive communication and industry presence to positioning us as the best choice for owners and developers.
The successful applicant will be both a strategic storyteller and a hands‑on operator — able to craft compelling narratives that build brand awareness, drive engagement, and reinforce YOTEL’s position as a smart, design‑led, innovative hospitality brand. This role requires a strong balance of creativity, commercial understanding, and cultural insight.
Responsibilities
* Develop and execute integrated communications strategies across corporate, consumer, and internal audiences that bring YOTEL’s brand purpose and strategy to life.
* Lead awareness driving consumer communications strategy that brings to life YOTEL’s positioning across key media markets with creative storytelling and strategic partnerships.
* Lead media relations, thought leadership, and executive communications to elevate YOTEL’s reputation in hospitality, travel, and innovation.
* Oversee crisis and issue communications in partnership with the SVP, Brand, and leadership team.
* Support hotel-level communications initiatives, ensuring global consistency and local relevance.
* Partner with the Development and Design teams to market YOTEL’s brands to potential owners, investors, and partners.
* Create and manage development marketing materials, digital assets, and presentations that showcase YOTEL’s value proposition.
* Lead trade PR strategy in key markets ensuring YOTEL is positioned as a partner of choice in the industry.
* Oversee YOTEL’s presence at industry conferences, exhibitions, and events, ensuring every touchpoint reflects the brand’s distinct identity and spirit.
* Support Development team in building and engaging the owner and investor community.
Desired Experiences / Skills
* 10+ years’ experience in communications, PR, and marketing — ideally in hospitality, travel, lifestyle, or related industries.
* Proven experience managing integrated communications across consumer, corporate, and internal audiences.
* Strong background in social media strategy and brand storytelling.
* Experience developing marketing materials and positioning for B2B audiences (e.g., hotel development, investor relations, real estate).
* Exceptional writing, editing, and presentation skills.
* Confident project manager and collaborator, comfortable leading agencies and cross‑functional teams.
About YOTEL
With properties in sought‑after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non‑Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non‑Stop.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Advertising
Industries: Hospitality
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