Description
In 1968, a savvy beauty editor asked a leading dermatologist “Can great skin be created?” Clinique was born. Clinique’s mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results. A custom-fit philosophy extends to Clinique Colour, which opens all skin types and tones to the joy of possibilities. Proudly allergy-tested and 100% fragrance-free, Clinique’s skin care authority is truly global. Clinique is always different. And always will be.
As an Owned Media & Content Manager, your role will be to work with the Marketing team to develop the brands overall content marketing strategy, with a focus on content creation. This role will lead in the planning, briefing and delivery of content for your brands owned channels & where relevant paid channels as well as management of any existing brands owned social channels.
• Create the brand content strategy and associated content for all Owned channels & where relevant Paid & Earned.
• Build relationships with the brand marketing teams and understand marketing strategy and focuses.
• Partner on influencer management & content creation with your Comms/PR team
• Partner with the Paid Media Managers to deliver breakthrough campaigns.
• Create and ensure all relevant reporting & tracking is in implemented to measure effectiveness of activity.
• Keep up-to-date with industry news, trends, competitors and latest innovations and demonstrate how these can be incorporated into content strategies.
• Liaise with team members on a daily basis to discuss projects.
Qualifications
• Experience of content briefing and management
• Experience activating campaigns across owned platforms such as Tiktok and Instagram
• Experience working with media and creative agencies
• Good project management skills
• Strong communication and presentation skills
• Ability to plan and organise own workload, with the strong attention to detail necessary to ensure campaigns are executed thoroughly and competently
• Ability to use Excel and PowerPoint to plan, gain insight from reporting and clearly demonstrate performance of campaigns
• Experience with adobe analytics or a similar package would be preferable for this role