Our client is a leading automotive supplier based in Warwick that enjoys an enviable reputation for its expertise. They are now looking to recruit an EMEA Category Manager, This is an exciting role as the organisation going through a major transformation. You will be responsible for delivering the category go-to-market plan and ensuring appropriate positioning and messaging. The right candidate must be the expert on the customer: who they are, how they buy, and key buying criteria. In return, you will enjoy a competitive annual salary with an excellent benefits package and genuine growth and development opportunities. Key responsibilities:
1. Conduct thorough customer insight and research, becoming the authority on customer demographics, purchasing behaviours, and key buying criteria.
2. Analyse the competitive and market landscape comprehensively.
3. Identify and understand key market and channel trends, devising effective penetration strategies to enhance the end-user experience.
4. Develop and oversee a customer-centric go-to-market strategy tailored to the category.
5. Establish segmentation, targeting, and positioning plans to effectively reach target audiences.
6. Determine range policy and coverage needs based on market indicators.
7. Lead market launches of new products, securing optimal customer shelf-space.
8. Strategically plan and implement marketing tactics throughout the produc...